Creating compelling online content starts
and ends with the reader, not the writer.
Who are your readers, what are their needs, how can
You need more than web-writing techniques and usability
guidelines to communicate effectively online - you
need a new mindset.
Former print journalist Yvette Nielsen has helped
thousands of people "get the Net" through
her columns, newsletter, articles, radio segments
and workshops from Sydney to Seoul, London to LA,
Be inspired, motivated, entertained and transformed
with a public or in-house workshop or seminar with
Australia's original and most passionate content training
specialist - or your money back.
Yvette can facilitate workshops for -
* pre-development requirements gathering (brainstorming
information architecture and content workshops, strategies,
card-sorting and focus groups)
* content management (web writing, editing and publishing)
* e-newsletter creation and management
* authentic communication
Yvette will help your team overcome entrenched
corporate culture, IT vs Communication tug-o-wars,
management ignorance, marketese, academia, jargon
Your site or newsletter will pay its way only when
you swap from cold or hype-ridden robotspeak to human,
engaging, reader-centric communication.
You'll save -
searching for the answers online
frustration - trying
to learn by trial and error
money - outsourcing
to consultants, lost sales, low ROI
your reputation - a
poor site or newsletter risks your credibility
has already benefited from Yvette's training,
find out about her other
services, choose a workshop from the left to learn
more or email firstname.lastname@example.org
for a quote or booking.
* IMPORTANT - Workshop copyright