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Crossed wires lead to cross readers


Vol. 3. No. 4, 27/2/2002

Discover new sites and the secrets to web success

Vol. 3, No. 4 February 27, 2002

In This Issue:

1. Web content tip
2. Email tip
3. Readers Write
4. The Y Files (Q&A)
5. Surf
Club - web site reviews
6. Reader's choice
7. Weekly chuckle

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You have to be quick...

Web Content Workshop ($995+GST)
Brisbane - February 27-28 (sold out)
Canberra - April 18-19
Sydney - April 11-12

E-newsletter Workshop ($495+GST)
Brisbane - 11 March (almost full)
Sydney - 24 April

Web Design Basics Workshop ($495+)
Brisbane - 13 March


post-CHOGM Workshop for
Noosa - 6 March (NEW)

Sunshine Coast Business Workshop
Noosa - 7-8 March (NEW)



From the editor - Crossed wires lead to cross readers

Ever have one of those weeks where everything you say seems to be taken the
wrong way?

I've just had one of those weeks.

While I pride myself on clear online communication, occasionally I wish I hadn't
been quite so direct in my emails. Once you've hit Send, there's no turning

Misunderstandings seem to happen more easily in email, which doesn't have the
luxury of non-verbal cues such as tone, facial expression and body language.

According to research, more than 90 per cent of the "meaning" of a spoken
message in face-to-face communication comes from non-verbals (voice, gestures,

No wonder we get into so much trouble online.

Speaking of trouble, a web site I ran in last week's newsletter inadvertently
offended one Brisbane reader, who believes The Miniature Earth site -
http://luccaco.com/terra/terra.htm - is racist because, he/she claims -
* it
implies that a high proportion of Asians and non-Christians in the world's
population is undesirable
* divides religions into two - Christian versus
* divides colour into two - white versus non-white
* uses colour
to designate race (ie the number of non-white is circled in red).

Personally, I believe the site delivers quite the opposite message - its purpose
being to show that a few wealthy white people should not dominate the world.

What do you think? Have your say on the brizcommunicator discussion list. To
join, go to -

- Yvette

PS I'll be running a special post-CHOGM one-day Workshop for Media at Noosa next
week, along with a two-day workshop for Sunshine Coast business people. For
details and bookings, see -


Web content tip

The toughest site for web professionals to create is their own but it's vitally
important that you practise what you preach.

Nobody can be an expert in all areas of web development. The best tip I can give
you is to concentrate on the bits you do best (whether structuring and writing
content, visual design, programming, research, or marketing/PR) and do a contra
deal or outsource the rest.

Lee Creek offers more advice for rolling your own web site -


Book authors and other creative types can also find tips for their web sites -


Email tip

Online content wants to be free but business realities are forcing more content
publishers and service providers to charge for their offerings.

The latest one looking to join the line is popular email list host Yahoo!Groups.

The free service recently surveyed readers asking how much they would pay for
what they get free now -



Readers Write

Pollyanna horses around in her column this week, "Bridle to be" then reviews a
touching new book, "Family Pictures" (Allen & Unwin).

Bill Harper is back and explains why the public service needs humour writers.

Read them at - http://www.brizcomm.com.au/readerswrite/default.asp

* Send your review to yvette@brizcomm.com.au and I'll be happy to publish it -
along with your own URL, if you have one.

The Y Files

For this week's question, Brisbane's Craig Ferguson wins a copy of "In-Flight
Fitness" by Dreas Reyneke (from Allen & Unwin).

Q: With web addresses, why don't you have to put the "www" in front for some
sites? Eg http://www.google.com can be loaded by just typing google.com in the
browser address bar. Typing ansett.com.au in the address bar gives a "the
requested URL could not be retreived" message, however typing qantas.com.au
takes you straight to the QANTAS web site. Is it a difference in the web coding,
or a difference in $$$ when buying a domain name?

A: The network administrator for your domain name is responsible for mapping the
names in your domain to specific machines and their IP addresses (four numbers
separated by fullpoints). When web sites still work without the "www" prefix, it
just means the administrator has decided that, if a prefix is not entered, the
IP address returned should be the IP address for the web server.

To find out how web servers work, see -


Email your stumper to yvette@brizcomm.com.au


Surf Club

Cosimo Cavallaro
When Canadian artist Cosimo
Cavallaro makes a statement, you can't ignore it. His unusual works in film,
paint and steel have been exhibited in galleries and museums throughout the
world. Cavallaro recently turned his hand to a range of new media, including
cheese (covering model Twiggy and a Wyoming house in 10,000 pounds of cheese),
candy (Candy Chair) and rubber (Inflatable Piano).
In a net shell: Tasty.

Go Petition
End animal testing, ban shark nets or change
the name of the hedgehog. Create a free online petition for whatever cause you
like with the help of this Australian-owned service provider set up by five
Sydney students to benefit charity. The site is non-partisan and has no
political affiliations.
In a net shell: Go for it.

Gynaecological Cancer Society
If you have a question about
gynaecological cancer, ask the contributors to this site and you'll be answered
within 24 hours. The Queensland-grown site is allegedly the world's largest
devoted to gynaecological cancer issues. Gynaecological cancer refers to all
cancers of the female reproductive tract and is responsible for 1300 new
Queensland patients annually (more than 25,000 people nationally). You'll find
holistic information for patients, carers, students and medical professionals
along with an email discussion support group.
In a net shell: Online help.

See JRR Tolkien talk
about how he came to write "The Hobbit" and describe his love of language at
this site. You'll also find movie trailers of the "Lord of the Rings" fantasy
In a net shell: Ring leader.

dMarie Time Capsule
Type in a date (month first,
US style) between 1800 and 2001 and find out all about that day in history
including top songs, headlines, prices, hot new toys, TV shows and books. Email
a copy to someone as a cheap birthday present.
In a net shell: Timely.

Chronicle of the Future
Read tomorrow's
headlines today to find out what life will be like for the next 50 years.
According to a panel including a scientist, media executive, historian,
physicist, linguist and journalists, we can expect cloning, cures, space piracy
and Chelsea Clinton as president.
In a net shell: Looking ahead.


Reader's Choice

No one has a favourite site they'd like to share? Shame, I have some great books
to give away *and* I pay the postage. C'mon, you can use an alias if you're shy.

Send your brief site review to yvette@brizcomm.com.au


Weekly Thought

Do for others with no desire of returned favours. We all should plant some trees
we'll never sit under. (author unknown)


Do you have a child struggling with reading, writing and spelling? DYSLEXIA
TESTING SERVICES provides prompt, efficient assessment of your child's
educational needs. Detailed reports and advice are provided for schools and
parents. HELP IS AVAILABLE NOW. (07) 3822 1544 dyslexia@bigpond.com



Bobby Approved (v 3.2) Unusual Corporate Gifts other than a Gift Basket

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