Ethics separate the pros from the cons
Discover new sites and the secrets to web success
Vol. 3, No. 3 February 20, 2002
In This Issue:
1. Web content tip
2. Email tip
3. Readers Write
4. The Y Files (Q&A)
5. Surf Club - web site reviews
6. Reader's choice
7. Weekly chuckle
Web version and back issues
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From the editor - Ethics separate the pros from the cons
If you want to stand out online, tell the truth.
Successful companies in our brave new economy will be the ones who recognise that readers/customers are people first, consumers second.
Create a relationship first, deliver value and then, only then, can you try to sell something.
Marketing hype, sleazy sales-speak, bureaucratese, pompous professional jargon and other bull just doesn't cut it these days.
Don't know about you but I'm tired of being conned.
Give it to me straight or don't waste my time. Skip the haggling, ditch the snow job and cut to the chase.
If your free e-book, online presentation or talk is actually a sales pitch in disguise, forget it.
I want to do business with real people who play fair and place ethics before profits.
Honesty, integrity, accountability and empathy - they're more than just words, they're values.
Web content tip
Wanna know your career prospects for 2002?
According to the experts, growth in IT employment and spending this year could start as early as March.
Recruitment consultants advise job seekers to build on their skills with short courses and exposure to new technology while developing soft skills such as team work and communication -
Be careful when asking for personal information from your e- newsletter subscribers.
Requiring too many details might just deter them from signing up.
Security and privacy are big issues online. Nobody likes giving too much away for fear of being swamped with spam (junk email) or spied upon.
Email address and country are enough to start with. Once you've earnt your subscribers' trust, you can offer incentives for more information - but only if you must.
Is it really necessary to ask someone's marital status? Maybe for a newsletter on divorce or marriage but otherwise it's probably irrelevant.
Zips can lead to all manner of strife, as Pollyanna reveals in her column this week.
Kingscliff chef Lesley Everley reviews TV chef Iain Hewitson's new book, "The Huey Diet".
Read them at - http://www.brizcomm.com.au/readerswrite/default.asp
* Send your review to email@example.com and I'll be happy to publish it - along with your own URL, if you have one.
The Y Files
Brisbane's Brad Irwin poses this week's question - and picks up a copy of "E-Tales 2 - More of the best and worst of Internet humour" (from Allen & Unwin).
Q: When preparing a CD-ROM job application/portfolio, do the same content principles apply as to web content? With this I mean should everything be presentable yet purely functional or would an employer be impressed by a flashy interface? Some corporate types have told me that a flashy presentation would attract their attention, whilst others have said that want to get what they are after out of an application quickly and simply.
A: When in doubt, always go back to the purpose of your content and your target audience. If the job requires creative Shockwave or Flash skills, you'd be justified in including an impressive animation. If not, get to the point and show the employers that you respect their time. Just because it's not whizzing around and making noise, doesn't mean it can't impress. Clean, simple design is classy and memorable, particularly if all the other applicants are deadly dull or flash dancing. As with any online content, the CD presentation should be clear, concise, compelling and user friendly. Use multimedia to enhance the content, not replace it. Ensure you include an easy way to print copies of your resume, visit your web site or email you with one click.
For technical tips on creating a CD-ROM portfolio, visit -
Email your stumper to firstname.lastname@example.org
If other people use your computer, chances are somebody's been to the darker side of the Net or innocently picked up hidden smut while surfing. This handy free tool will scan your hard drive in a couple of minutes for questionable sites, words and files (eg violent, dangerous or pornographic content). You can buy the software to remove any harmful content or, if you're technically savvy, do it yourself.
In a net shell: Innocence protector.
Strange Cosmos Picture Jokes
So this is where all those email pictures come from. You'll find thousands of strange, funny or just plain tacky pictures, cards, cartoons and puzzles at this site, including weird tattoos, embarrassing snapshots of celebrities, strange toys and peculiar people.
In a net shell: Gotcha.
Ever wonder what a computer dreams about? Enter the seriously unusual computerised dream land of multimedia artist Larry Carlson. Access the six entertainment sections through the control panel on the bottom of the screen. If you like what you see, download the free original screensavers and music. Warning: Be careful if you're under the influence (then again, it just might help).
In a net shell: Mind altering.
Remembering the Lost
It can be difficult to visualise human tragedy on a large scale. This site from Newsday.com tells the story of each of the victims of the September 11 attacks in the US. The photos and short profiles give life to each of the 1800+ statistics.
In a net shell: Never forget.
The Miniature Earth
"If we could turn the earth population into a small community of 100 people, keeping the same proportions we have nowadays, it would be something like this." Simple text blends with haunting music and pictures to bring perspective to our daily trials. The Flash presentation is available in English, French, Portuguese, and Spanish.
In a net shell: Facts of life.
Living and Raw Foods
Most health challenges are caused by faulty food intake (chemicals, preservatives, artificial additives, pesticides and cooking), according to the creators of this site. They aim to educate the world about the power of the living and raw vegetarian food diet. You'll find articles, resources, links, testimonials, information, support and dozens of recipes for fruits, vegetables, sprouts, nuts, seeds, grains, sea veges and other natural unprocessed foods.
In a net shell: Feel alive.
Thanks to London's Simon Walter - http://www.simonwalter.com/ - for this week's site -
W3Schools Online Web Tutorials
Free web-building tutorials. Near the bottom of the page is a joke that's worth a click.
Send in your brief site review to email@example.com
If you had to identify, in one word, the reason the human race has not achieved, and never will achieve, its full potential, that word would be "meetings".
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Yvette Nielsen, Editor
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