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Ears to Easter


Vol. 2, No. 12, 11/4/2001


discover new sites and the secrets to web success

Vol. 2, No. 12 Ears to Easter April 11, 2001

Yvette Nielsen, Editor, yvette@brizcomm.com.au

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Don't know about you but I'm really looking forward to a break
this Easter.

This year seems to have galloped away since New Year's Day.

Thanks to those of you who've taken the time to email us feedback
on the new brizcomm site.

Knowing we're on the right track makes all the hard work worthwhile.

If you haven't had a chance to take a look, I'd really appreciate
your comments if you can find some time over the long weekend - it's
as much for your benefit as mine.

The free tips archives and content jobs database (when we've squashed
all the bugs) should prove popular.

We've added a section for would-be Net workers seeking work experience
and employers who need willing, unpaid "slaves".

Be patient while we finetune a few bits. We expect the go-ahead from
the bank for online payments any day.

We've also reworked the workshops section with all the info about
the new Sydney and Melbourne content workshops and the e-newsletters
workshop for Brisbane on Thursday, April 26.


PPS Unless Peter Gooch is away for Easter, I'll be back on 612 ABC
Radio again after 9pm on Monday.


1. Web content tip
2. Networking opportunity
3. The Y Files (Q&A)
4. Columns
5. Surf Club
6. Reader's choice
7. Weekly thought


1. Web content tip

Choosing the right content management tool is a daunting task,
especially when people interchange the term "content management"
these days with everything from information architecture to
knowledge management.

Basically, content management is just that: managing content
through a series of manual tasks supported by software tools.

Alan Pelz-Sharpe and Angela Ashenden, from Ovum, define content
management as "a set of tasks and processes for managing content
explicitly targeted for publication on the web throughout its life
from creation to archive".

Not bad.

They reckon that to choose a tool you need to understand the content,
variability, creation and archive cycles. Read the full story and
solution reviews at:



2. Great networking opportunity

Brisbane-based non-profit group Women in IT is basking in the glow
of its annual scholarships awards night at Brisbane's Tivoli
Theatre last week.

New Queensland Minister for Innovation Paul Lucas was impressed with
WIT's efforts to encourage more women into IT, and why wouldn't he be.

I've met heaps of people, including new clients, through WIT. As
with any organisation, you only get back as much as you put in. If
you'd like to contribute - plus gain skills and contacts - step this way.

WIT needs three dynamic people to head up its marketing group,
memberships group and strategic activities group.

* convenor of the marketing special interest group is a project
director style role. You'll oversee the six marketing sub-groups
and co-ordinate marketing SIG activities.

* the members co-ordinator needs HR, marketing and/or communication
skills to oversee membership kits, drives, fees and queries. The
WIT secretariat handles the operational aspects.

* the strategic activities co-ordinator needs to be innovative,
organised and a good project manager to oversee monthly events,
special events, forums and event feedback/reports. The role is
more strategic (ie what type of events, who speaks) than
logistical - the WIT secretariat takes care of the details.

Email sonjab@thoughtware.com.au or paula.brand@mlaa.com.au


3. The Y Files (Q&A)

Q: "Next week I am going to start sending out an email newsletter
to staff. Should I do anything tricky when it comes to formatting,
or just drop it into an email?" - Andrea, Brisbane.

A: Fomatting an email newsletter is not as simple as you might think
if you want it to be easy to read and free of gobbledegook. Just as
different web browsers display sites differently, different email
programs display e-newsletters differently. You need to decide
whether you'll send it out in plain text (everyone can read it)
or HTML (some people's email programs can't handle it). That
decision will determine much of your formatting (eg page width,
font, size, layout). It's too much to fit in this small section
but come along to my new one-day E-newsletters Workshop in Brisbane
on April 26 and I'll tell you all about formatting as well as content
ideas, writing style, revenue, Netiquette, promotion, distribution
and choosing a list host ;-)

Email your content-related question to yvette@brizcomm.com.au or
read previous Y Files in Free Tips at http://www.brizcomm.com.au/


4. Columns

Pollyanna has penned a special column for you this week entitled,
"Easter - 21st century style".

Readers Write - http://www.brizcomm.com.au/readerswrite/default.asp


5. Surf Club

Hacker Whacker
"See your computer the way hackers do" at this site where you can
test your computer's security free. Follow the links to defaced
sites to see the damage hackers can do or read news of their latest
In a net shell: Be prepared.

Buying your first telescope in Australia
There's more to buying a telescope than meets the eye. The easy-to-read
free tips on this site could prevent you from buying an "expensive
coat hanger". Astronomer Fraser Farrell guides you through the maze
of apertures, optical and mounting designs, magnification, eyepieces
and star atlases. You'll also find links to astronomy societies,
dealers and reviews.
In a net shell: Enlightening.

Project Delphis
Did you know dolphins can recognise themselves on TV, talk to each
other via phone, use a touch-screen computer to interact, and create
bubble rings for their babies to play with? Project Delphis is a
conservation effort launched by EarthTrust in 1985 to save wild
dolphins and research dolphin behaviour and cognition.
In a net shell: Friends of the sea.

Web Color Visualiser
While driving home from work, Mark Chance had an idea to create a
web page showing nothing but web-safe colours (ie a palette of 216
colours that appear the same regardless of monitor or browser). The
page lets web designers see how the colours interact on a real live
web page rather than trying to simulate it in Photoshop or through
Fireworks swatches. Best of all, the whole page is less than 5kb so
loads super fast.
In a net shell: Colour my world.

Guide to a Good Night's Sleep
"Sleep is not a luxury. It's as vital to good health as food and
water. In fact, without it your body can't rebuild itself." Pick up
tips for a restful night's sleep and test your sleep IQ with this
resource from Reader's Digest.
In a net shell: Pillow talk.


6. Reader's Choice (see archives in Surf Club at www.brizcomm.com.au)

This week's review is from Emily Dooley, of Brisbane, who scored
a copy of the new book, Irish Mythology (HarperCollins).

Students rejoice - here is a place you can access full text and images
of over 35,000 scholarly books, articles and encyclopaedias online.
Search by title or text, then use the online highlighter, margin note
and bookmarking tools to save your work in personal online folders.
Best of all, use the automatic citation tools to create footnotes,
endnotes, parenthetical references and bibliography pages in any one
of five standard styles. And for your procrastinating pleasure, test
yourwits against the Question Marquis in his e-boudoir.
In a net shell: A plagiariser's dream.

Email your brief site review to yvette@brizcomm.com.au


7. Weekly chuckle

Who's there?

Ether who?

Who's there?

Nother who?

Who's there?

Cargo who?


Speaking of cars, please take care on the roads. I like New Age guru
Louise Hay's tip for overcoming road rage: keep telling yourself that
you're surrounded by competent, happy drivers and that's what you'll

Worth a go.

I'll leave you with two Easter links:

For the traditionalists:
'Twas the night before Easter

A more irreverent approach (for the chocolate bunny and chicken brigade):

Happy Easter.


Yvette Nielsen, Editor
phone 61 (0)4 41 771 8683

brizcomm - online content consulting and training
PO Box 2026, Bardon, Queensland 4065, Australia

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(c) 2000-2001 Brizcomm Pty Ltd

brizcomm pty ltd accepts no responsibility and disclaims all
liability for any incorrect information that may be contained
in any articles or events mentioned in this newsletter.

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