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Vol. 2, No. 34, 19/9/2001

Discover new sites and the secrets to web success

Vol. 2, No. 34September 19, 2001

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In This Issue:

1. Web content tip
2. E-newsletter breakfasts
3. Columns
4. The Y Files (Q&A)
5. Surf Club - web site reviews
6. Reader's choice
7. Weekly chuckle

Surf's up ~ hit the coast
Web Content Workshop
September 24-25, Southport

E-newsletter Workshop
October 11, Brisbane

See www.brizcomm.com.au/workshops

From the editor- One week on ... and counting

Seven days have passed since the tragedy in the US but the world will need much more time before healing can begin.

This time last week, search engines had not even begun finding the hundreds of new web pages and forums that sprouted after the terrorist attacks.

Communication is the key to healing. Connecting people is what the Internet does best, despite the scam and hate merchants.

Ironically, the Net began in the 1960s as an experiment by the US Department of Defence to ensure communications would continue in the event of an attack. Last week, the Internet passed the test -
http://archives.nytimes.com/2001/09/17/technology/17ECOM.html

The personal stories, amateur photos and videos of the disaster make compelling, if harrowing, content to rival professionally produced coverage -
http://www.wired.com/news/business/0,1367,46862,00.html

When you get down to it, it's all about people - and emotions are running high, as demonstrated by a tribute site mentioned last week, "In Memory of NY Terrorism Victims". The page now includes a graphic of a burning Afghanistan flag. I assure you it didn't when I viewed it. Here is a more appropriate memorial -
http://www.yellow7.com/imagine/


- Yvette

PS If the Net seems sluggish, blame the W32.Nimda worm. Delete any emails with attachments of "readme.exe" or "admin.dll", update your virus buster and upgrade to Internet Explorer 5.01 Service Pack 2 or version 5.5 Service Pack 2 at http://windowsupdate.microsoft.com (the worm doesn't affect Netscape Navigator users - not yet sure about Macs).

PS Please tell your friends and colleagues about my workshops (top right) - they help keep this newsletter free. Thanks in advance.

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1.
Web content tip

Why people buy

Can you think of 50 reasons people buy? In the book "Rapid Response Advertising", Geoff Ayling lists more than 50 motivations to purchase. Keep it handy for brainstorming content -

http://www.gmarketing.com/tactics/weekly_176.html

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2.
E-newsletter breakfasts

While I don't usually promote competitors' events (especially when they're free), the state of the world has me feeling more charitable than usual.

I met American colleague Debbie Weil at Internet Content West in Los Angeles in June (Internet Content East was to be held in New York later this month).

Debbie, who lives in Washington DC, was in New York last week attending an email marketing conference and, from a mile away, saw the twin towers of the World Trade Center crumple. She described the sight as "beyond horrible".

Debbie will host two free breakfast seminars in Australia - in Sydney on Thursday, October 4, and in Melbourne on Wednesday, October 10.

The seminars will no doubt whet your appetite for more which you can get from my full-day E-newsletter Workshop in Brisbane on Thursday, October 11 (sorry, it's fee not free).

To RSVP for Debbie's breakfast seminars, email dw@wordbiz.com (include your name, title, company, phone number and seminar city).

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3.
Columns

Take the suit out of mothballs - it's wedding time with Pollyanna.

http://www.brizcomm.com.au/readerswrite/default.asp

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4.
The Y Files

Ask no questions, get no answers (or free books). Send your stumper to yvette@brizcomm.com.au

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5.
Surf Club

International Times and Dialling Codes
http://www.whitepages.com.au/wp/search/time.html
Remember this site when you want to call overseas and need to know the time there or the dialling code. Enter the name of the country you're phoning, where you're phoning from and you'll get the current times and dialling information. Beats flicking through phone books.
In a net shell: Time saver.

Internet for Beginners
http://netforbeginners.about.com/library/weekly/aa063099.htm
"Imagine two people. Two people who have discovered the power of the Internet. One is a stay-at-home mom living in Philadelphia, the other, a veterinarian who practises in Australia. Through the magic of their computers, these two women have made a connection, and although their lives are very different, they are forging a wonderful friendship." Learn "cyber lingo" to add emotion to your online chats.
In a net shell: Express yourself.

Elvis at 66
http://www.ananova.com/entertainment/story/sm_376158.html?menu=entertainment.latestheadlines
Ever wonder how Elvis would look today? Professors from a Scottish university used facial manipulation software to show how the King would appear on an aged pensioner's bus pass.
In a net shell: All shook up.

Top 50 Games of All Time
http://www.gamespy.com/articles/july01/top50index/
Save time and money testing computer games. GameSpy polled developers, freelance journalists and staffers to rank the top 50 games in history. If the titles Quake, Ultima, Legend of Zelda, Doom and mean nothing to you, stick to Scrabble.
In a net shell: Nifty 50.

What Kids Can Do
http://www.whatkidscando.org/
This project showcases what kids can do, given a chance. See and hear compelling examples of young people working with adults in schools and communities on real-world issues. Showcases include efforts to revive a struggling rural town and students' interviews with their grandparents on life during World War II. Follow the links for similar, forward-thinking sites.
In a net shell: Leading by example.

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6.
Reader's Choice

Send me a two-sentence review of your favourite web site and I'll send you a new book from Allen & Unwin (I have some rippers) - yvette@brizcomm.com.au

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7.
Weekly Chuckle

Wisdom from children -

* No matter how hard you try, you can't baptise cats.

* When your Mum is mad at your Dad, don't let her brush your hair.

* If your sister hits you, don't hit her back. They always catch the second person.

* Never ask your three-year-old brother to hold a tomato.

* You can't trust dogs to watch your food.

* You can't hide a piece of broccoli in a glass of milk.


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Bobby Approved (v 3.2) Unusual Corporate Gifts other than a Gift Basket

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