where content is queen
  aboutclientssite mapwhat's new?

Text version

Hungry for feedback


Vol. 2, No. 13, 18/4/2001


discover new sites and the secrets to web success

Vol. 2, No. 13 Hungry for feedback April 18, 2001

Yvette Nielsen, Editor, yvette@brizcomm.com.au

This free newsletter is distributed by subscription only. If you
wish to unsubscribe, please see the instructions at the end.


Thanks to those of you who've given us feedback and bug reports
on the new site at http://www.brizcomm.com.au

All three of you will receive a goodie in the mail - yep, that
includes you, Mum ;-)

Thanks also to those of you who've posted your profiles in the
content-related jobs database. As your reward, I'm posting each of
you a demo CD with the latest Macromedia programs (just email me
your snail mail address).

Guess information overload must really be taking its toll (either
that or we're doing everything right on the new site) so I'll keep
this week's newsletter ultra-short.


PS Have a few spare seats for the E-newsletters Workshop in Brisbane
on Thursday, April 26. You'll kick yourself if you miss it - won't
be back in town for a while.

PPS Have lots of spare seats for Sydney and Melbourne Web Content
Workshops - this is your first and possibly last chance, southerners.
Tell your colleagues. See http://www.brizcomm.com.au/workshops/


1. Web content tip
2. Learn to grow strong
3. The Y Files (Q&A)
4. Columns
5. Surf Club
6. Reader's choice
7. Weekly thought


eMARCOMS is a free monthly online newsletter covering marketing,
communications, strategy and online issues. Editor is Mark Woodrow,
the executive director of MARCOMSagency.com.au You can view the
latest issue at http://www.marcoms.com.au/emarcoms0301.htm or
subscribe to future editions at http://www.marcoms.com.au


1. Web content tip

Web surfers' most important tasks involve collecting and comparing
multiple pieces of information, usually so they can make a choice.

That's the finding of a recent critical incident analysis by Xerox

The study also found that web surfers are almost always goal-driven:
a whopping 96 per cent of the time.

Find out what usability guru Jakob Nielsen has to say about it all:


2. Learn to grow strong

"First I was afraid, I was petrified,
Thought that online content could not survive the slide...

I spent so many nights thinking how it did me wrong
And I grew strong,
And I learned how to get along."

That's the ad for Internet Content West being held in Los Angeles
from June 5-6.

I'll be speaking at a pre-conference Online Content Creation Seminar
on June 4 hosted by Content-Exchange.com (that is, if the Aussie
dollar doesn't sink too much lower). Read all about it at:



3. The Y Files (Q&A)

Email your content-related question to yvette@brizcomm.com.au -
I'll send you a new book for your trouble.

You can read previous Y Files at http://www.brizcomm.com.au/freetips/


4. Columns

Pollyanna waxes lyrical about the fun of fancy dress while Bill
Harper wrestles with the dilemma of packing clothes.

Readers Write - http://www.brizcomm.com.au/readerswrite/default.asp


5. Surf Club

Am I Going Down.com
If you fear flying, don't go anywhere near this site, designed as
"a guide to your likelihood of personally experiencing full loss
equivalency" (ie your plane crashing). The site uses aviation
authority statistics to work out your chances after you key in your
airline, destination city and other details. Take comfort in the
fact that the site's creators reckon that, even if you took a flight
every day, you would travel more than 1,000 years on average before
being involved in a fatal accident. "You would have more chance seeing
Elvis overhead on a flying saucer…In essence, the probabilities
produced by amigoingdown.com highlight how extremely safe it is to
travel by air." If you're still edgy, read the "handy hints for
nervous travellers".
In a net shell: Come fly with me.

World Aid Web
The next time you feel helpless hearing news about the latest
international disaster, go online to help. Every time you use this
site to search the web, a few cents are donated to a good cause.
World Aid Web was created by United Nations volunteers from the US,
UK, India, the Philippines, Spain, Germany and Singapore in response
to the Indian earthquake. All proceeds from the non-profit portal
(featuring more than two-million reviewed sites) and search engine
go to disaster victims.
In a net shell: Surf to save lives.

Australia Advances
This series of short video stories showcases some of Australia's
"most brilliant, fascinating and important discoveries and technological
achievements". Topics include sharks and pimples, insect erections,
flying cane toads and contact lenses that breathe. Read the short
story then click on the link to download the QuickTime video.
In a net shell: Oi Oi Oi.

Bartleby.com began as a personal research experiment in 1993, becoming
the first site to publish a complete classic book on the web (Whitman’s
"Leaves of Grass") in 1994. Today, this online publisher gives millions
of students, educators and the intellectually curious free unlimited
access to books and information on the Web. Search the full-text database
containing more than 200,000 web pages, including 22,000 quotations and
almost 5,000 poems.
In a net shell: Priceless bookmark.

Australian Caravan Touring
If you've ever dreamt about touring Australia by caravan, campervan or
motorhome, start your trip here. Explore tips on where and when to go,
print out a list of what to pack, and work out whether you should buy
or rent your vehicle. Other handy sections show you how to check your
email while on the road and choose the best caravan parks. Swap yarns
and hints around the virtual campfire.
In a net shell: Home among the gum trees.

Scattered People
The latest addition to Brisbane City Council's Brisbane Stories site
combines music, storytelling and art to tell the story of refugees,
from their own countries to a new, often uncertain place in the
Australian community.
In a net shell: Moving.


6. Reader's Choice (see archives in Surf Club at www.brizcomm.com.au)

Nothing doing here this week either. Email your brief site review
to yvette@brizcomm.com.au and I'll send you a book - or some other
trinket as thanks.


7. Weekly chuckle

According to a news report, a school in Victoria was faced with a
unique problem.

Several girls were beginning to use lipstick and would put it on
in the bathroom. That was fine, but after they put on their
lipstick they would press their lips to the mirror leaving dozens
of little lip prints.

Finally the principal decided that something had to be done. She
called all the girls to the bathroom and met them there with the
maintenance man.

She explained that all these lip prints were causing a major problem
for the custodian who had to clean the mirrors every night.

To demonstrate how difficult it was to clean the mirrors, she asked
the maintenance man to clean the mirrors. He took out a long-handled
squeegee, dipped it in the toilet, and cleaned the mirror with it.

Since then, there have been no lip prints on the mirror.

There are Teachers, and then there are Educators.


Till next time.


Yvette Nielsen, Editor
phone 61 (0)4 41 771 8683

brizcomm - online content consulting and training
PO Box 2026, Bardon, Queensland 4065, Australia

Do You Like This Internet Resource? Recommend-It (r) to a Friend!

(c) 2000-2001 Brizcomm Pty Ltd

brizcomm pty ltd accepts no responsibility and disclaims all
liability for any incorrect information that may be contained
in any articles or events mentioned in this newsletter.

to subscribe or read previous issues visit:

to advertise in this newsletter, request a rate card via



Bobby Approved (v 3.2) Unusual Corporate Gifts other than a Gift Basket

workshops - consulting - content jobs - free tips - readers write - surf club - shop - home
© 1997-2005 brizcomm - All rights reserved - Privacy policy
Email yvette@brizcomm.com.au - ABN 74 080 981 095 - Advertise

Enter email address
Tell A Friend!
Your Name:

Your E-mail:

Friend's E-mail:


Receive copy:  

Bravenet Tell-A-Friend