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A question for you


Vol. 2, No. 29, 8/8/2001

discover new sites and the secrets to web success

Vol. 2, No. 29 A question for you August 8, 2001

Yvette Nielsen, Editor, yvette@brizcomm.com.au

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Finally, some brave soul's posted a comment on the discussion board.

I was beginning to think I was talking to myself.

Liza reckons online surfers will be seeking real substance, not just gimmicks, on the sites they visit in the future.

If you have a few seconds, jump over and join in the discussion (it's not live but you can leave a message - or try the chat room).



PS New workshop dates coming - just checking out a few more venues.

PPS We've moved the list from ListBot (free host) to ListBuilder (fee). As soon as my designer's free (timewise), you'll be able to opt in for an HTML version of the newsletter - or keep getting this plain text one.


1. Web content tip - accessibility
2. How to negotiate fees
3. Columns
4. The Y Files (Q&A)
5. Surf Club - web site reviews
6. Reader's choice
7. Weekly chuckle


1. Web content tip

Web accessibility equals more business, according to research.

Assess the accessibility of your site with this helpful article at:



2. How to negotiate fees

If you consider yourself a professional writer, you have to treat your work as a business.

Jennifer Lawler offers some tips on setting and negotiating fees in this excerpt from her book, "Small Business Ownership for Creative People":

Christine Ballew-Gonzales tells you what to do when you've outgrown a market:


3. Columns

Pollyanna discovers a whole new world when she joins the local bridge club.

If you have or know a teenage boy, you won't want to miss the review of a powerful new Australian book, "Boys' Stuff", from Allen&Unwin.

Read them at:


4. The Y Files (Q&A)

This week's question is from Brad Irwin, Mount Cotton, who picks up a new book for his trouble.

Q: Jakob Nielsen some time ago predicted an end (or at least a fall) in web design as content becomes more important - see http://www.useit.com/alertbox/20000723.html
He advocates a reduction in individuality of appearance and functionality of a web site. I find this an unlikely direction for the web as I suspect that a large percentage of users are not on the web purely to get information, but to also be entertained and for recreational purposes. The loss of visual design and any surprises when visiting a site would diminish the entertainment value of the web whereupon it would become the playground of business and academics. As broadband becomes more common, the internet will (I feel) have more visual content and individuality in line with the increased options for presentation. Why is content and aesthetic design always portrayed as disparate and exclusive rather than complementary?

A: Individuality is one of the web's greatest strengths so I'd have to disagree with Uncle Jakob on that point. Content and visual design are two sides of the same coin - each impacts greatly on the other. As bandwidth increases, we're bound to see changes in presentation as content creators dip into the multimedia toy box to maximise
the effectiveness of the message. Audio and video can only enhance the surfing experience - if we have broadband connections and if the format suits the content. Even then, text will still be the content form of choice for many people who want their infotainment at their pace, in their preferred style. It's all a matter of choice.

Discover the pitfalls in "Web site design versus function":

Email your question to yvette@brizcomm.com.au or read
previous Y Files at http://www.brizcomm.com.au/freetips/


5. Surf Club - web site reviews (exclusive to brizcomm readers and listeners of ABC Radio's Peter Gooch on Mondays)

Asia-Pacific IT&T Awards
Be discovered, boost your credibility and expand your markets. Don't wait to be nominated for an IT&T award - enter yourself. Categories include e-commerce, banking and finance, students, building, business, education, mining, tourism, media, arts and entertainment. State winners are flown overseas free for the international awards.
In a net shell: Go for IT.

AIMIA Awards
If you're a new media content creator, here's your chance to gain recognition and some cool prizes to boot. The 14 award categories include Best Teleconferencing Application and a new category for Interactive Television.
In a net shell: Aim for the stars.

The Webbys
The Webby Awards are the Oscars of the Internet. Add this site, listing the winners since 1997, to your favourites for the ultimate bookmark. For fun, read the Webbys' "five words or less speeches".
In a net shell: Best of the rest.


6. Reader's Choice (archives online in Surf Club)

A kids' version of the Tucows Downloads site with software for kids graded by ages. The site also includes software for parents and teachers.
- Reviewed by Jenny Stubbs, Ipswich, who wins a copy of "Past Lives".

Email your brief site review to yvette@brizcomm.com.au


7. Weekly chuckle

Q: Why are ET's eyes so big?

A: Because he saw the phone bill.

* Chuckles archived online in Free Tips




Yvette Nielsen, Editor
phone 61 (0)41 771 8683

brizcomm - online content consulting and training

PO Box 2026, Bardon, Queensland 4065, Australia

(c) 2000-2001 Brizcomm Pty Ltd

brizcomm pty ltd accepts no responsibility and disclaims all liability for any incorrect information that may be contained in any articles or events mentioned in this newsletter.

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