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How to syndicate your content


Vol. 1, No. 26, 18/7/2001

discover new sites and the secrets to web success

Vol. 2, No. 26 How to syndicate your content July 18, 2001

Yvette Nielsen, Editor, yvette@brizcomm.com.au

This free newsletter is distributed by subscription only. If you wish to unsubscribe, please see the instructions at the end.


The yolk's on those who placed all their eggs in one basket last year.

If we've learnt one lesson on the web rollercoaster over the past
18 months it's that you need multiple revenue streams to survive

Think about combining ancillary products, advertising and sponsorships,
micropayments, subscriptions, affiliate and syndication fees.

Syndication (ie reselling content for publication) spans licensing,
co-branding, redistribution and third party aggregation for resale.

ContentBiz surveyed its readership in June 2001 to discover how
much publishers are really making from syndication, their expectations
and how syndicators and publishers can work together better.

Basically, the surveys showed that publishers and syndicators believe
the other side desperately needs educating about business models,
pricing, marketing and value. Learn more at:

Speaking of syndication, brizcomm's faithful unpaid weekly contributor
Pollyanna has been discovered by Senior Women Web in the US.

No money at this stage but a massive audience and she retains all rights.

Keep an eye out for her over the next month at http://www.seniorwomen.com/

See this week's content tip for hints on how to syndicate your own content.

If you don't throw out a hook, you'll never catch anything. Just ask
the brave anglers standing in chilly surf at my local beach this evening.


PS Next workshop will be on the Gold Coast (as soon as I find a venue).
If you know of a good training room with a dozen PCs and fast Net access,
please let me know via yvette@brizcomm.com.au


1. Web content tip - syndication
2. Virtual content club
3. Columns
4. The Y Files (Q&A)
5. Surf Club
6. Reader's choice
7. Weekly chuckle


1. Web content tip

Online content licensing will be a $1.5 billion business by 2004,
up from $126 million in 1998, according to Jupiter Communications Inc.

The pros and cons of syndication were discussed in a panel session
at Internet Content West in Los Angeles last month.

Editor latimes.com, Richard Core, said the site had decided against
syndicating its content, except to city portal site digitalcity.com

Marianne Howatson, executive VP of global content management for
Online syndicator Screamingmedia.com, naturally supports syndication
as does Chris Pizey, Chief Operations Officer of uclick.com, which
offers comics and word games to more than 500 B2B sites.

Good reasons to syndicate include branding (if you're not there,
your competition is) and revenue.

For now, the money is in providing content to corporate intranets,
extranets and wireless markets rather than dotcoms.

"Old" companies need content for different segments (eg HR department
wants different content from marketing).

Content providers need to be able to filter their content (eg send
only pregnancy information to a pregnancy site) and update their
content easily through a software tool.

Business models for syndicating content include:
* revenue share on content sales
* flat fee for packaged content
* charge everyone who has access
* charge by longevity (eg 30 days)
* micropayments (eg pay per article view)

See the future for content aggregators at:


2. Virtual content club

Workshop participants often ask for a list of email addresses of
fellow workshopees.

While I can't give out email addresses, anyone interested in sharing
ideas, experiences and tips in web content, e-newsletters or other
Net-related matters is welcome to use the forum and chat room on
http://www.brizcomm.com.au (see blue panel on right of each page).

Think of brizcomm as your virtual meeting place. When you work
from home, it's healthy to mingle from time to time.

By the way, Inscriptions has a helpful article and resources for remote
workers on "Networking on the Net" by Teri Brownand Linda Sherwood:
http://www.inscriptionsmagazine.com/071701a.html (new subscriptions
cost $US5 a year).


3. Columns

Our star columnist, Pollyanna, shares colourful yarns on the topic
of knitting this week.

Another reader offers a review of the new John Travolta and Hugh
Jackman movie, Swordfish (now showing in Australian cinemas).

Readers Write - http://www.brizcomm.com.au/readerswrite/default.asp


4. The Y Files (Q&A)

This week's question is from Brisbane's Robyn Coy, who picks up a
new sci-fi fantasy novel from Voyager.

Q: Just because you have the technical knowledge to build a page,
doesn't mean it is going to look any good. Can your recommend a
book or sites that deal with web design for beginners? By design,
I mean the look or aesthetics of a page and site rather than the
navigation/useability/content (which are admirably covered in your
workshop). An ideal title would be: "Total beginner's guide to
designing fabulous looking web pages: What constitutes a good
looking page, why and how to do it" (last aspect not so important)."

A: My graphic designer, Matt Tanner from ArtMatters at Noosa,
recommends anything by Linda Weinman or Phil Meggs. You might also
try the design lists at http://www.hwg.org/lists/mailinglists.html and
http://www.wise-women.org/ (which is not exclusive to females).

Email your content-related question to yvette@brizcomm.com.au or
read previous Y Files at http://www.brizcomm.com.au/freetips/


5. Surf Club - web site reviews

(sorry, no column this week - Brisbane News was short of room).


6. Reader's Choice (see archives in Surf Club at www.brizcomm.com.au)

If you want a friendly game of bridge, try www.zone.com and click on
bridge option and download the software. It is a Microsoft site and not
so intense. You can play with robots or real internetters at a variety
of different levels. If you sign up to this site (it's free) you need
a handle (name) to log in. (Reviewed by Charles Page, Brisbane)

Email a brief review of a favourite site to yvette@brizcomm.com.au


7. Weekly chuckle

Ten-pun bowling

1. In a Scandinavian race the last Lapp crossed the Finnish line.

2. Seven days without a pun makes one weak.

3. A grenade thrown into a kitchen in France would result in Linoleum

4. Those who get too big for their britches will be exposed in the end.

5. My wife works over-thyme in her herb garden before she decides it
is time to cumin.

6. What do you call cheese that is not yours? Nacho Cheese.

7. The detective who investigated a burned down post office figured
that it must be blackmail.

8. A chicken crossing the road is poultry in motion.

9. A pun is its own reword.

10. Twin monks who rang church bells died. They were dead ringers.


Later, creators.


Yvette Nielsen, Editor
phone 61 (0)41 771 8683

brizcomm - online content consulting and training

PO Box 2026, Bardon, Queensland 4065, Australia
Do You Like This Internet Resource? Recommend-It (r) to a Friend!

(c) 2000-2001 Brizcomm Pty Ltd
brizcomm pty ltd accepts no responsibility and disclaims all liability for any incorrect information that may be contained in any articles or events mentioned in this newsletter.

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