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532 and counting


Vol. 2, No. 15, 2/5/2001


discover new sites and the secrets to web success

Vol. 2, No. 15 532 and counting May 2, 2001

Yvette Nielsen, Editor, yvette@brizcomm.com.au

This free newsletter is distributed by subscription only. If you
wish to unsubscribe, please see the instructions at the end.


Thanks to you, this list passed the 500th subscriber mark last week.

I'm not sure whether the recent surge in sign-ups is due to my spot
on ABC Radio on Monday evenings or the fact visitors to brizcomm.com.au
have to subscribe to access the free tips archives.

Either way, I'm rapt considering the newsletter is only 16 months old
and publicity has largely been word of mouse.

To celebrate the milestone, I'd like to give you a small gift - a
free demo CD from Macromedia. Seems appropriate considering the new
site was built with Dreamweaver (and, no, I'm not on commission).

If you'd like a free CD, just email me your snail mail address. First
in, first served. I'll be in Sydney till Sunday but will mail them
out when I return.

Thanks too for your ongoing feedback re the new site, which has been
described as "schmick", "slick", "fantastic", "more modern than the
old one", "neat and clean and easy to navigate", and "structurally and
visually good and deserves acknowledgement".

A high school teacher in the Northern Territory has even asked if he
can use the new site as an example of "the right way to do it" to
his Year 12 web design students.

So I don't make any money from my newsletter or web site. Who cares
with feedback like that ;-)

If you haven't already, post your employment profile or project in
the online content jobs database - it's free (and pretty well bug free).


PS: Next Web Content Workshop for Brisbane is on June 21-22 and
the E-newsletters Workshop is July 13. http://www.brizcomm.com.au

PPS: Melbourne's first Web Content Workshop is set for May 24-25.


1. Web content tip - Why site visitors return
2. Digital Eve hits Brisbane
3. The Y Files (Q&A)
4. Columns
5. Surf Club
6. Reader's choice
7. Weekly chuckle


e-reality, a benchmark seminar about all aspects of e-commerce and
an initiative of AIIA members, will be at the Brisbane Convention
Centre on Tuesday, May 15, 7.30am-12.30pm. Only $99 per person (incl.
GST and a hot breakfast). Speakers include Paul Lucas, Rod Badger,
John Turnbull, Hamish Fraser, Bruce Rasmussen and Mark Hayward.
Download details at or
phone Martin Lack & Associates on 61 (0) 7 3878 9470.


1. Web content tip - Why site visitors return

Surprise, surprise (not). Ease of use/navigation, fast download time
and quality of content are the site design features considered most
important by web users.

That's one of the findings of the Arthur Andersen Internet web site
design survey conducted between March and April this year.

On a scale of 0 to 100%, site look and feel scored only 18% while
animated graphics were considered least important at 9%.

Unearth more ammunition at:

Read more on why excessive graphical elements, pointless Flash
introductions, jargon and poor navigation structures are bad for
customer relations:


2. Digital Eve hits Brisbane

Women seem to be drawn to the web like bugs to a barbecue.

If you'd like to meet other women working in the field, sign up to
a newly formed discussion group for Brisbane and the Gold Coast.

Digital Eve is an international networking organisation for women in
or interested in the web industry.

The group already has branches in Melbourne and Sydney, which is a
tough city to crack judging by the less-than-encouraging response
to my first Web Content Workshop there tomorrow.

To subscribe to the new Brisbane list, send a blank email to:

If you're female and need motivation to move online, read my article
in "Beyond the feMail eunuch" column at http://www.philippayelland.com


3. The Y Files (Q&A)

No questions this week? Shame, I have some great new books to give
away too.

Email your content-related question to yvette@brizcomm.com.au

Read previous Y Files at http://www.brizcomm.com.au/freetips/


4. Columns

Pollyanna investigates "things that go bump in the night" in her
column this week.

Cameron Koo presents "Planet of Stupidity - Part II" while Bill
Harper reveals the truth behind "Reality TV".

Managerial types might enjoy Brad Irwin's review of new hardback
"How Digital is Your Business?"

Readers Write - http://www.brizcomm.com.au/readerswrite/default.asp


5. Surf Club

Backyard Rainforests
Human "progress" has cleared much of Australia's natural rainforests,
leaving only small pockets or narrow strips of these ancient wonders.
Home gardeners can re-create a rainforest environment in their own
backyards with the help of this site, a labour of love by Simon
Faithfull. You'll find tips on planning, planting, watering, mulching,
pets, pests and native wildlife, along with a handy species list
from each capital city's Botanic Gardens.
In a net shell: Dig in.

Destination Queensland
With Brisbane hosting the Goodwill Games from August to September
2001, bookmark this site for visiting family and friends. This
traveller's guide to the Sunshine State features a handy holiday
planner, maps, attractions, accommodation, tours, travel tales,
events, tips and links. You can also download a free screensaver.
In a net shell: State of relaxation.

5 Passions
Is your life an expression of pure joy? Do you live each day with
passion? Is your life what you dreamed it could be? Find out where
you are on the "passion scale", sign up for free email classes,
listen to free daily messages, order reports via autoresponder or
read an article (eg "10 simple ways to experience outrageous joy").
In a net shell: Back to basics.

Games Kids Play.net
If your kids are turning into couch or mouse potatoes, send them to
this site then send them outdoors. The games described include active,
playground games (eg Red Rover), sensing games, jump-rope rhymes, ball
games and mental games (to fight boredom on car trips). Print out the
rules to prevent squabbles.
In a net shell: Good fun.

Your Weight On Other Worlds
Want to know how much you would weigh if you were on Mars or the
Moon? Weight is the force of attraction between you and the Earth
or another planet. To find out your other-world weight, just enter
a numeral (in any unit) and hit "calculate". Your weight will
differ on each planet.
In a net shell: Pluto, here I come.

Your Age Is Showing
You are what you know, or so they say. Answer as many of these
(American) popular culture trivia questions as you can to reveal
your true age.
In a net shell: Act your age.


6. Reader's Choice (see archives in Surf Club at www.brizcomm.com.au)

The Onion
"The Onion is my favourite site with piss-take stories written in
serious journo style. It really is the only site I sweat on each
week for an update. I like the Onion's A.V. Club too, their view
on movies and music is sharp, very cool. Definitely this reader's
choice." - Reviewed by Brisbane's Craig Butcher, who gets a copy
of Stephen Baxter's "Time" (published by Voyager).

Email your brief site review to yvette@brizcomm.com.au


7. Weekly chuckle - The English Lesson

No wonder the English language is so difficult to learn. It's a
wonder we manage to communicate at all:

* We must polish the Polish furniture.

* He could lead if he would get the lead out.

* The farm was used to produce produce.

* The dump was so full that it had to refuse more refuse.

* The soldier decided to desert in the desert.

* This was a good time to present the present.

* A bass was painted on the head of the bass drum.

* When shot at, the dove dove into the bushes.

* I did not object to the object.

* The insurance was invalid for the invalid.

* The bandage was wound around the wound.

* There was a row among the oarsmen about how to row.

* They were too close to the door to close it.

* The buck does funny things when the does are present.

* They sent a sewer down to stitch the tear in the sewer line.

* To help with planting, the farmer taught his sow to sow.

* The wind was too strong to wind the sail.

* After a number of injections my jaw got number.

* Upon seeing the tear in my clothes I shed a tear.

* I had to subject the subject to a series of tests.

* How can I intimate this to my most intimate friend?

* She could not live with a live mouse in the house.

* It was just a minute prick and over in a minute.

* His mistake was putting his left foot forward while putting.

* We would probably read more Shakespeare if we understood what we read.

* There was a bow tied in the ropes on the bow of the ship.

* You should spring that on us next spring!


Gotta fly to Sydney for workshop. Have a great Labour Day long
weekend, Queenslanders. And go the Maroons in the State of Origin
rugby league match on Sunday!



Yvette Nielsen, Editor
phone 61 (0)4 41 771 8683

brizcomm - online content consulting and training
PO Box 2026, Bardon, Queensland 4065, Australia

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(c) 2000-2001 Brizcomm Pty Ltd

brizcomm pty ltd accepts no responsibility and disclaims all
liability for any incorrect information that may be contained
in any articles or events mentioned in this newsletter.

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