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Why words beat numbers


Volume 1, No. 15, 3/5/2000


discover new sites and the secrets to web success

Volume 1, No. 15 Why words beat numbers May 3, 2000

Yvette Nielsen, Editor, yvette@brizcomm.com.au

This free newsletter is distributed by subscription only. If
you wish to unsubscribe, please see the instructions at the end.


Numbers have never been my thing.

I could count on one hand the number of professional wordsmiths
I've met with mathematical prowess.

If you were among the eagle-eyed clever clogs who noticed my maths
did not add up in last week's item about subscribers, let me explain:

This newsletter does indeed have 226 subscribers but not everyone
likes filling out demographic forms (I know I don't) so it's not
essential for subscribing.

The demographic breakdown I provided, then, represents only those
people who filled out the form.

While on the subject of figures, you might have counted four copies
of this newsletter in your inbox last Thursday.

Although I sent the message to my list server on Wednesday, my list
server did not send out the message until Thursday - twice.

Thinking the newsletter had failed to be sent, I hit "send" again,
and my list server sent out the message again twice.

I've had two apologies (should that be four?) from ListBot which
is "experiencing external network errors" and "system-wide delays
in the delivery of messages".

ListBot assures me their engineering team is "working hard to
resolve this issue" so fingers crossed for tonight.

If you do get more than one copy, you could always forward it to a


PS If you haven't already seen it, take a look at the new email
Classics on http://www.brizcomm.com.au/(the Coke one is a hoot).



1. Web content tip
2. Book winner
3. Web content workshop
4. Free marketing seminar
5. Free Macromedia seminar
6. Surf Club
7. Weekly chuckle

More improvements at Gourmet Food Direct - Brisbane's online butcher.
Prices reduced by up to 50%. Our supplier has provided us with better
prices that we want to pass on to you.
Most items can now be delivered next day; delivery times extended
to 8pm; Saturday delivery available. $5 delivery: free for over $50.


1. Web content tip

Creative freelancers whether designer, illustrator or copywriter
might appreciate the free forms at the Creative Business site.

Freebies include a fee-estimating worksheet, work-for-hire agreement,
creative review checklist, press release, rationales for hiring
professionals and presentation tips.

The forms are in Adobe Acrobat's PDF format (a link to download
the free Acrobat Reader is provided).



2. Book winner

Congratulations to Jacinta Finger on winning the new paperback
edition of "Janet Holmes a Court" from HarperCollins.

We look forward to your book review on www.brizcomm.com.au

Thanks to the rest of you who entered. I've added your emails to
my folder for a "sur-prize" draw coming soon.


3. Web content workshop

Yes, yes, I know the last workshop was supposed to be the last for
a while.

Due to popular demand (I always wanted to use that phrase), brizcomm
will conduct another workshop to teach anyone who wants to know how
to structure and write content for the web.

The date is Friday, 26 May. The place is Gabba Towers, Brisbane.

See http://www.brizcomm.com.au/for more details.


4. Free marketing seminar

Queensland's Information Industry Board (IIB) will host a free
seminar about Internet marketing on Tuesday, 16 May (5.30 to 7.30pm).

The seminar has been developed for managers and professionals working
in the IT&T industries. Real-life and case study examples will be
discussed and the presentations will focus on:

* how to develop effective marketing strategies; and
* how Internet marketing can increase the outcomes of these strategies.

Speakers include Griffith University lecturer Dr Garry Luxmoore and
business marketer Serena Lambert.

Places are limited. Reserve your seat through Jacinta Champness


5. Free Macromedia seminar

Macromedia will host a free one-day seminar specifically designed
for the education industry this month.

The seminar will focus on how the web can be used for interactive
teaching and learning, and how Macromedia's software can be used to
create rich, multimedia content for online and offline learning.

Web-building programs Dreamweaver, Fireworks, Freehand and Flash
are all Macromedia products.

For details or to register, phone 1800 11 77 11 or visit the site:


6. Surf Club

The Ad Critic
Sometimes the most interesting viewing on television is during
the commercial breaks. The Ad Critic features "all ads, all the
time". See the new ads each week and the top 10 or search the
site by keyword. (you'll need the free QuickTime plug-in).
In a net shell: Ad-venture.

Celebrity Desktop
If just thinking about your favourite celebrity brightens your day,
add him or her to your computer desktop or screensaver and make the
buzz last all day. You can also play celebrity games or send free
celebrity postcards of your star from the stage, screen, catwalk
or sporting arena.
In a net shell: Star struck.

So, you want a holiday with adventure. This site is packed with
ideas and stories for wilderness trips or environmentally
responsible journeys off the beaten path. The hot 10 trips at
the time of writing including cruising the Galapagos Islands,
safaris in Botswana, cycling in Italy, diving the Caribbean,
and culinary tours of Europe.
In a net shell: Thrill seekers.

The Wizard of Odds
Gamblers who believe in probability over luck can pick up a few
tips from The Wizard of Odds. Learn the rules, the odds and optimal
strategy for casino games and sports betting then practise some
of the games for free. Good luck.
In a net shell: Math tested.

Poot Poot
Poot is a simple, silly and strangely addictive Web-only computer
game that has attracted a cult following. Just place your mouse over
the grid and find the hidden yellow word "Poot" in 10 seconds or
less. If you do, advance to the next level. Once converted, you
can chat with other fans or buy Poot merchandise.
In a net shell: Poot scooting.

Project Gutenberg
For hard-to-find texts, see Project Gutenberg. This massive
project began in 1971 when the University of Illinois gave
Michael Hart $100,000,000 worth of computer time. Hart decided
the greatest value created by computers would be the storage,
retrieval and searching of everything in libraries. As a result,
you can now download or read a plain text version of free etexts
including light literature (eg Alice in Wonderland), heavy (the
Bible, Moby Dick) or references (eg Roget's Thesaurus). Search
by author or title.
In a net shell: Immortal books.


7. Weekly chuckle
The Perfect Poem
I have a spelling checker,
It came with my PC;
It plainly marks four my revue,
Mistakes I cannot sea.
I've run this poem threw it,
I'm sure your please to no,
Its letter perfect in it's weigh,
My checker tolled me sew.

Hope your washing dries before it sprouts on the line with all
this rain.



Yvette Nielsen, Editor
phone 041 771 8683
Brizcomm, PO Box 2026, Bardon, Queensland 4065, Australia

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(c) 2000 Brizcomm Pty Ltd

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