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Image is everything (not)


Volume 1, No. 35, 20/9/2000


discover new sites and the secrets to web success

Volume 1, No. 35 Image is everything (not) September 20, 2000

Yvette Nielsen, Editor, yvette@brizcomm.com.au

This free newsletter is distributed by subscription only. If you
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Promotional merchandise has come a long way in a few years, as I
discovered during the past week's forays into the field.

You need more than the standard cap, sticker and mousepad to make
an impact among the plethora of marketing materials available out
there these days.

How about a temporary tattoo for the "ultra-cool" corporate product?

Perhaps a "Wuppie" (small furry mascot), stress ball or bubble wand
would impress the visiting dignitary?

Can you picture a mini maraca key chain, flat-light torch, slinky or
yoyo in your corporate colours?

The range is staggering. Basically, if you can print on it, you can
have it.

Just be sure that what you're promoting lives up to its image.

In the end, as always, it's the content that counts.



1. Web content tip
2. Negotiating your rates
3. Help your child write
4. Columns
5. Surf Club links
6. Weekly chuckle


1. Web content tip

What do people want online? Not gizmos and useless splash screens,
that's for sure.

According to studies quoted by Guerrilla Marketing Online, the best
sites help people find the information they want when they need it:

"Straightforward data, information that invites comparison, and
straight talk are going to win the day."

Read the full article:


2. Negotiating your rates

"The 'free' in freelancing means independent - it shouldn't dictate
the price of your labour."

Wise words from Hillel Kutler in his eWork Exchange article tackling
one of the most difficult parts of working as an independent



3. Help your child write

If you want to help a child, make writing simple and fun.

That's the recommendation of the Office of Education Research and
Improvement in the US after countless studies showing that students'
writing lacks clarity, coherence and organisation.

Pick up a few fun and practical tips to help kids learn to write
well at:


4. Columns

American freelance writer Carol Ann White has found herself immersed
in Aussie Olympic fervour at Sydney 2000.

Pollyanna's column has real bite this week while Cameron Koo takes
on censorship.

Read 'em at http://www.brizcomm.com.au


5. Surf Club

SatireWire Charts
Every so often you'll find a site that dares to say, "the emperor
has no clothes on". SatireWire is one such site, taking the micky
out of the new economy and those who might be taking life just a
little bit too seriously. For fun, insert one of these charts into
your next business presentation.
In a net shell: Board boredom buster.

Take a virtual stroll down the streets of London with this free
online photo guide. Simply select a postal code, name a street
then view the photos. Some postcodes include an area map, average
property prices and local information such as markets and galleries.
Follow the link for the US version.
In a net shell: Walk on the cyber side.

"Due to the lack of interest by friends and relatives, the birthday
party for Becky Pritchard has been cancelled." Sad but true which
about sums up the content of this site dedicated to collecting odd
and funny headlines, photos and video clips from around the globe.
In a net shell: Eclectic.

Karaoke Commute
Next time you're stuck in traffic, think about this guy. The
innovative London commuter relieved the boredom of his two-hour
drive home by streaming a live video of him singing requests in
his 1987 Pearl Blue Peugeot. Gives a whole new meaning to traffic
In a net shell: Car karaoke.

Radio Woodstock
If you missed Woodstock the first time (or can't remember it), the
philosophy lives on here. Radio Woodstock DJs aim to spread peace
and love by playing alternative, classic, acoustic and independent
bands live on the Net. Choose a channel (eg garage, organic), see
WoodstockTV and live festivals, or read articles about body, mind
and spirit, the planet and global society.
In a net shell: The beat goes on.

Juggle Master Java
Learn how to keep several balls in the air at once with this online
juggling simulator. Just pick a pattern (eg synchronous foutain),
set the variables (eg speed, smoothness, ball height) and watch 'em
go. You might have to rearrange multiple browser windows to see all
the action.
In a net shell: Fun.

Quit Smoking Diaries
Quitting smoking is not easy, as anyone who has ever been hooked
will attest. This site lets you create a free private or public diary
to record your thoughts, hopes, frustrations and victories during
the struggle. Read the diaries of other quitting smokers for support
and reassurance that you're not alone.
In a net shell: Go for cold.

Busy Cooks
Lack of time and energy are two motivators for fast food and frozen
meals. If you'd rather cook your own, but quickly, turn to this site
for dishes to suit every occasion. Print out recipe cards or email to
a friend.
In a net shell: Quick eats.


6. Weekly chuckle

(editor's note: not my Mum)

My mother taught me to APPRECIATE A JOB WELL DONE
"If you're going to kill each other, do it outside - I just
finished cleaning."

My mother taught me RELIGION
"You better pray that comes out of the carpet."

My mother taught me about TIME TRAVEL
"IF you don't straighten up, I'm going to knock you into the
middle of next week."

My mother taught me LOGIC
"Because I said so, that's why."

My mother taught me FORESIGHT
"Make sure that you wear clean underwear in case you're in an

My mother taught me IRONY
"Stop crying or I'll give you something to cry about."

My mother taught me about the science of OSMOSIS
"Shut your mouth and eat your dinner."

My mother taught me about CONTORTIONISM
"Will you look at the dirt on the back of your neck!"

My mother taught me about STAMINA
"You'll sit there until all that spinach is gone."

My mother taught me about WEATHER
"It looks as if a tornado went through you room."

My mother taught me how to solve PHYSICS PROBLEMS
"If I yelled because I saw a meteor coming toward you, would
you listen then?"

My mother taught me about HYPOCRISY
"If I've told you once, I've told you a million times - don't

My mother taught me the CIRCLE OF LIFE
"I brought you into this world and I can take you out."

My mother taught me about BEHAVIOUR MODIFICATION
"Stop acting like your father."

My mother taught me about ENVY
"There are millions of less fortunate children in the world that
don't have wonderful parents like you."


Till next time.


Yvette Nielsen, Editor
phone 041 771 8683
Brizcomm, PO Box 2026, Bardon, Queensland 4065, Australia

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(c) 2000 Brizcomm Pty Ltd

brizcomm pty ltd accepts no responsibility and disclaims all
liability for any incorrect information that may be contained
in any articles or events mentioned in this newsletter.

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