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Content: they just don't get it

 

Vol. 2, No. 18, 23/5/2001

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**********************************brizcomm.*************************************

discover new sites and the secrets to web success

Vol. 2, No. 18 Content: they just don't get it May 23, 2001

Yvette Nielsen, Editor, yvette@brizcomm.com.au

This free newsletter is distributed by subscription only. If you
wish to unsubscribe, please see the instructions at the end.


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Internet Content Weekly featured a frightening story from the editor
this week.

His friend was making an inquiry with a major TV newsgroup company
which had been running a high-profile Internet arm with an affiliated
content department. The conversation was more or less as follows:

"Good afternoon, I was wondering if I could speak to the Head of
Content?"

"I'm sorry sir, he is no longer with us."

"Oh right. Well, would it be possible to speak to his replacement
then?"

"I'm afraid not sir."

"OK. How about anyone else in the department?"

"Content has been eliminated sir." [The line goes dead]

Scary, hey, not to mention stupid. Smart companies are instead
re-structuring their business models in unusual ways.

Read Nick Torday's full article at:
http://www.internetcontent.net/ReportDisplay.asp?ReportID=419

I'm off to Melbourne for a few days so gotta fly.


Yvette


PPS: Next Web Content Workshop in Brisbane is June 21-22 and the
next E-newsletters Workshop is July 13.
See http://www.brizcomm.com.au/workshops/


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IN THIS ISSUE:
1. Web content tip - Keep it fresh
2. Stop verbal viruses
3. The Y Files (Q&A)
4. Columns
5. Surf Club
6. Reader's choice
7. Weekly chuckle


*******************************************************************
A QUICK WORD FROM A BRIZCOMM SUPPORTER: this space available
*******************************************************************
email yvette@brizcomm.com.au if you'd like to sponsor this space.

********************************************************************


1. Web content tip - Keep it fresh


When you're updating copy on your web site, be sure to maintain a
consistent tone and voice.

Nick Usborne explains:
http://clickz.com/article/cz.3889.html


<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><


2. Stop verbal viruses


Content Spotlight columnist Crawford Kilian declares war on the
plague of verbal viruses - "words, phrases, and acronyms that leap
from our monitors into our brains". Yay, Crawford.

http://www.content-exchange.com/cx/html/newsletter/2-26/CK2-26.htm

<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><


3. The Y Files (Q&A)


Q: What are your views on the use of Australian product and
advertising being a priority on Australian-based sites? I ask
because I noticed your Listbot sponsor offering low interest rate
credit card approval in 30 seconds but discovered the advertising
was for USA residents. Is there an equivalent Australian sponsor
that could be used and do you feel, given the global access we all
now have, this is not a preferred option? - Keren Bell, Brisbane

A: Good question, Keren. Listbot is a free American service but
makes its money through advertising in lists. Listbot would do
well to ensure lists targeting Australian audiences feature ads
relevant to Aussies, particularly in a tougher economic climate.
Perhaps we should suggest it to them?

* If you're interested in online advertising, visit the list at
http://www.o-a.com for discussions on strategies, results, studies,
tools, news and conferences.

Read previous Y Files at http://www.brizcomm.com.au/freetips/ or
email a fresh one to yvette@brizcomm.com.au


<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><


4. Columns


Pollyanna recalls the days when Mother's Day was called Mothering
Sunday while Cameron Koo attacks the idiocy of public debate.

Readers Write - http://www.brizcomm.com.au/readerswrite/default.asp


<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><


5. Surf Club

Richard Lederer's Verbivore
http://pw1.netcom.com/~rlederer/index.htm
"Carnivores eat meat; herbivores eat plants and vegetables; verbivores
devour words." Even as a high-school student, self-confessed verbivore
Richard Lederer knew that Elvis Presley, born three years before him,
would become immortal because Richard saw that "Elvis Lives" was a
two-word anagram. This friendly English teacher, Wizard of Idiom,
Attila the Pun, and Conan the Grammarian has spun a Web site for
"wordaholics, logolepts, and verbivores" of "the only language in
which you drive in a parkway and park in a driveway and your nose
can run and your feet can smell".
In a net shell: Verbal feast.

BondWatch
http://www.chaser.com.au/tools/bondwatch.asp
"Alan Bond spent 1243 days in jail for stealing $1.2 billion.
That's about $1 million per day. How long would you have to spend
in jail to earn your salary at the same rate?" To find out, enter
your annual salary and hit "calculate". Follow the link at the
bottom to visit PackerWatch and discover how many minutes Kerry
has to sweat to equal your salary. Both tools are part of Australian
satirical newspaper The Chaser.
In a net shell: Pack it in.

Character Stripper
http://www.geocities.com/hbuckallen/stripper.html
You can tell when an email message has been around the block a
few times by the number of little brackets (< and >) down the side.
Do the Net a favour and strip the brackets before forwarding on
that great joke to everyone in your address book. Just copy and
paste the offending text into a window at this web site and hit
"strip it". Your clean text awaits collection in the window below.
The tool works for 11 other symbols (eg * $ # - %).
In a net shell: Time saver.

Oldies Heaven
http://www.geocities.com/oldiesheaven/
When you feel like a nostalgia trip, head to Oldies Heaven, turn
up your speakers and sing a long to those old favourites. Remember
Disco Duck, Purple People Eater, Monster Mash, Build Me Up
Buttercup and (fittingly), They're Coming to Take Me Away? Lyrics
and music are supplied free (you'll have to buy your own earplugs).
In a net shell: Teenager repellent.

ColorQuiz.com
http://www.colorquiz.com/
Take this free five-minute colour quiz to gain insight into your
personality. The test is partially based on research by Dr Max
Lūscher, who has devoted his life to studying how colour affects
behaviour. Simply choose the colours that make you feel the best.
Your report will outline your existing situation, stress sources,
restrained characteristics, desired objective and problems. Print
your results or email to a friend (if you're game).
In a net shell: Picky, picky.

The Country Music Search Engine
http://country-music-club.com/
You want country, you got country. The Country Music Search Engine
is jam-packed with country music news and information including
a massive directory of links to artist sites, news, festivals,
promoters, venues, MP3s, album reviews, online publications,
associations and fan clubs, chat rooms, sheet music and lyrics.
If you don't know where to start, check the listing of the top 40
sites as ranked by visitors to the site.
In a net shell: Finger-pickin' good.

Mr Stinky
http://www.ftg.org/blooms/amorphophallus01.html
David Attenborough once described this giant plant, the Amorphophallus
titanium, as "the greatest superstar of the botanical world". The
Titan Arum, as it's commonly known, can grow five inches a day and
has been nicknamed Mr Stinky for the intensely powerful stench released
when it blooms. The foul odour, once described as "rotting elephant
corpse", attracts carrion beetles that pollinate the plant. In 1998,
Mr Stinky produced the first documented Titan bloom in nearly 60
years in the US and, remarkably, it's in full bloom again.
In a net shell: Blooming hell.


<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><


6. Reader's Choice (see archives in Surf Club at www.brizcomm.com.au)


Planet-Save.com Email
http://www.planet-save.com/
A great site that saves rainforest for every email sent and received.
Wicked. - Reviewed by Elizabeth Ure, Toowoomba.

Email your brief site review to yvette@brizcomm.com.au


<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><


7. Weekly chuckle - 25 items of useless of fascinating information

1) Rubber bands last longer when refrigerated.
2) Peanuts are one of the ingredients of dynamite.
3) There are 293 ways to make change for a dollar.
4) The average person's left hand does 56% of the typing.
5) A shark is the only fish that can blink with both eyes.
6) There are more chickens than people in the world.
7) The longest one-syllable word in the English language is "screeched".
8) On a Canadian two-dollar bill, the flag flying over the Parliament
building is an American flag.
9) All of the clocks in the movie "Pulp Fiction" are stuck on 4.20.
10) No word in the English language rhymes with month, orange, silver
or purple.
11) "Dreamt" is the only English word that ends in the letters "mt".
12) Almonds are a member of the peach family.
13) Only four words in the English language end in "dous":
tremendous, horrendous, stupendous, and hazardous.
14) A cat has 32 muscles in each ear.
15) An ostrich's eye is bigger than its brain.
16) Tigers have striped skin, not just striped fur.
17) In most advertisements, the time displayed on a watch is 10.10.
18) Al Capone's business card said he was a used furniture dealer.
19) The characters Bert & Ernie on Sesame Street were named after
Bert the cop and Ernie the taxi driver in Frank Capra's "It's a
Wonderful Life".
20) A dragonfly has a life span of 24 hours.
21) A goldfish has a memory span of three seconds.
22) It's impossible to sneeze with your eyes open.
23) The giant squid has the largest eyes in the world.
24) In England, the Speaker of the House is not allowed to speak.
25) The microwave was invented after a researcher walked by a radar
tube and a chocolate bar melted in his pocket.


<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><


Enjoy the rest of your week.

Yvette


Yvette Nielsen, Editor
yvette@brizcomm.com.au
phone 61 (0)4 41 771 8683

brizcomm - online content consulting and training
PO Box 2026, Bardon, Queensland 4065, Australia

Do You Like This Internet Resource? Recommend-It (r) to a Friend!
http://recommend-it.com/l.z.e?s=594232

(c) 2000-2001 Brizcomm Pty Ltd

brizcomm pty ltd accepts no responsibility and disclaims all
liability for any incorrect information that may be contained
in any articles or events mentioned in this newsletter.

to subscribe or read previous issues visit:
http://brizcomm.listbot.com/

to advertise in this newsletter, request a rate card via
director@brizcomm.com.au


<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><



His friend was making an inquiry with a major TV newsgroup company
which had been running a high-profile Internet arm with an affiliated
content department. The conversation was more or less as follows:

"Good afternoon, I was wondering if I could speak to the Head of
Content?"

"I'm sorry sir, he is no longer with us."

"Oh right. Well, would it be possible to speak to his replacement
then?"

"I'm afraid not sir."

"OK. How about anyone else in the department?"

"Content has been eliminated sir." [The line goes dead]

Scary, hey, not to mention stupid. Smart companies are instead
re-structuring their business models in unusual ways.

Read Nick Torday's full article at:
http://www.internetcontent.net/ReportDisplay.asp?ReportID=419

I'm off to Melbourne for a few days so gotta fly.


Yvette


PPS: Next Web Content Workshop in Brisbane is June 21-22 and the
next E-newsletters Workshop is July 13.
See http://www.brizcomm.com.au/workshops/


<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><


IN THIS ISSUE:
1. Web content tip - Keep it fresh
2. Stop verbal viruses
3. The Y Files (Q&A)
4. Columns
5. Surf Club
6. Reader's choice
7. Weekly chuckle


*******************************************************************
A QUICK WORD FROM A BRIZCOMM SUPPORTER: this space available
*******************************************************************
email yvette@brizcomm.com.au if you'd like to sponsor this space.

********************************************************************


1. Web content tip - Keep it fresh


When you're updating copy on your web site, be sure to maintain a
consistent tone and voice.

Nick Usborne explains:
http://clickz.com/article/cz.3889.html


<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><


2. Stop verbal viruses


Content Spotlight columnist Crawford Kilian declares war on the
plague of verbal viruses - "words, phrases, and acronyms that leap
from our monitors into our brains". Yay, Crawford.

http://www.content-exchange.com/cx/html/newsletter/2-26/CK2-26.htm

<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><


3. The Y Files (Q&A)


Q: What are your views on the use of Australian product and
advertising being a priority on Australian-based sites? I ask
because I noticed your Listbot sponsor offering low interest rate
credit card approval in 30 seconds but discovered the advertising
was for USA residents. Is there an equivalent Australian sponsor
that could be used and do you feel, given the global access we all
now have, this is not a preferred option? - Keren Bell, Brisbane

A: Good question, Keren. Listbot is a free American service but
makes its money through advertising in lists. Listbot would do
well to ensure lists targeting Australian audiences feature ads
relevant to Aussies, particularly in a tougher economic climate.
Perhaps we should suggest it to them?

* If you're interested in online advertising, visit the list at
http://www.o-a.com for discussions on strategies, results, studies,
tools, news and conferences.

Read previous Y Files at http://www.brizcomm.com.au/freetips/ or
email a fresh one to yvette@brizcomm.com.au


<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><


4. Columns


Pollyanna recalls the days when Mother's Day was called Mothering
Sunday while Cameron Koo attacks the idiocy of public debate.

Readers Write - http://www.brizcomm.com.au/readerswrite/default.asp


<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><


5. Surf Club

Richard Lederer's Verbivore
http://pw1.netcom.com/~rlederer/index.htm
"Carnivores eat meat; herbivores eat plants and vegetables; verbivores
devour words." Even as a high-school student, self-confessed verbivore
Richard Lederer knew that Elvis Presley, born three years before him,
would become immortal because Richard saw that "Elvis Lives" was a
two-word anagram. This friendly English teacher, Wizard of Idiom,
Attila the Pun, and Conan the Grammarian has spun a Web site for
"wordaholics, logolepts, and verbivores" of "the only language in
which you drive in a parkway and park in a driveway and your nose
can run and your feet can smell".
In a net shell: Verbal feast.

BondWatch
http://www.chaser.com.au/tools/bondwatch.asp
"Alan Bond spent 1243 days in jail for stealing $1.2 billion.
That's about $1 million per day. How long would you have to spend
in jail to earn your salary at the same rate?" To find out, enter
your annual salary and hit "calculate". Follow the link at the
bottom to visit PackerWatch and discover how many minutes Kerry
has to sweat to equal your salary. Both tools are part of Australian
satirical newspaper The Chaser.
In a net shell: Pack it in.

Character Stripper
http://www.geocities.com/hbuckallen/stripper.html
You can tell when an email message has been around the block a
few times by the number of little brackets (< and >) down the side.
Do the Net a favour and strip the brackets before forwarding on
that great joke to everyone in your address book. Just copy and
paste the offending text into a window at this web site and hit
"strip it". Your clean text awaits collection in the window below.
The tool works for 11 other symbols (eg * $ # - %).
In a net shell: Time saver.

Oldies Heaven
http://www.geocities.com/oldiesheaven/
When you feel like a nostalgia trip, head to Oldies Heaven, turn
up your speakers and sing a long to those old favourites. Remember
Disco Duck, Purple People Eater, Monster Mash, Build Me Up
Buttercup and (fittingly), They're Coming to Take Me Away? Lyrics
and music are supplied free (you'll have to buy your own earplugs).
In a net shell: Teenager repellent.

ColorQuiz.com
http://www.colorquiz.com/
Take this free five-minute colour quiz to gain insight into your
personality. The test is partially based on research by Dr Max
Lūscher, who has devoted his life to studying how colour affects
behaviour. Simply choose the colours that make you feel the best.
Your report will outline your existing situation, stress sources,
restrained characteristics, desired objective and problems. Print
your results or email to a friend (if you're game).
In a net shell: Picky, picky.

The Country Music Search Engine
http://country-music-club.com/
You want country, you got country. The Country Music Search Engine
is jam-packed with country music news and information including
a massive directory of links to artist sites, news, festivals,
promoters, venues, MP3s, album reviews, online publications,
associations and fan clubs, chat rooms, sheet music and lyrics.
If you don't know where to start, check the listing of the top 40
sites as ranked by visitors to the site.
In a net shell: Finger-pickin' good.

Mr Stinky
http://www.ftg.org/blooms/amorphophallus01.html
David Attenborough once described this giant plant, the Amorphophallus
titanium, as "the greatest superstar of the botanical world". The
Titan Arum, as it's commonly known, can grow five inches a day and
has been nicknamed Mr Stinky for the intensely powerful stench released
when it blooms. The foul odour, once described as "rotting elephant
corpse", attracts carrion beetles that pollinate the plant. In 1998,
Mr Stinky produced the first documented Titan bloom in nearly 60
years in the US and, remarkably, it's in full bloom again.
In a net shell: Blooming hell.


<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><


6. Reader's Choice (see archives in Surf Club at www.brizcomm.com.au)


Planet-Save.com Email
http://www.planet-save.com/
A great site that saves rainforest for every email sent and received.
Wicked. - Reviewed by Elizabeth Ure, Toowoomba.

Email your brief site review to yvette@brizcomm.com.au


<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><


7. Weekly chuckle - 25 items of useless of fascinating information

1) Rubber bands last longer when refrigerated.
2) Peanuts are one of the ingredients of dynamite.
3) There are 293 ways to make change for a dollar.
4) The average person's left hand does 56% of the typing.
5) A shark is the only fish that can blink with both eyes.
6) There are more chickens than people in the world.
7) The longest one-syllable word in the English language is "screeched".
8) On a Canadian two-dollar bill, the flag flying over the Parliament
building is an American flag.
9) All of the clocks in the movie "Pulp Fiction" are stuck on 4.20.
10) No word in the English language rhymes with month, orange, silver
or purple.
11) "Dreamt" is the only English word that ends in the letters "mt".
12) Almonds are a member of the peach family.
13) Only four words in the English language end in "dous":
tremendous, horrendous, stupendous, and hazardous.
14) A cat has 32 muscles in each ear.
15) An ostrich's eye is bigger than its brain.
16) Tigers have striped skin, not just striped fur.
17) In most advertisements, the time displayed on a watch is 10.10.
18) Al Capone's business card said he was a used furniture dealer.
19) The characters Bert & Ernie on Sesame Street were named after
Bert the cop and Ernie the taxi driver in Frank Capra's "It's a
Wonderful Life".
20) A dragonfly has a life span of 24 hours.
21) A goldfish has a memory span of three seconds.
22) It's impossible to sneeze with your eyes open.
23) The giant squid has the largest eyes in the world.
24) In England, the Speaker of the House is not allowed to speak.
25) The microwave was invented after a researcher walked by a radar
tube and a chocolate bar melted in his pocket.


<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><


Enjoy the rest of your week.

Yvette


Yvette Nielsen, Editor
yvette@brizcomm.com.au
phone 61 (0)4 41 771 8683

brizcomm - online content consulting and training
PO Box 2026, Bardon, Queensland 4065, Australia

Do You Like This Internet Resource? Recommend-It (r) to a Friend!
http://recommend-it.com/l.z.e?s=594232

(c) 2000-2001 Brizcomm Pty Ltd

brizcomm pty ltd accepts no responsibility and disclaims all
liability for any incorrect information that may be contained
in any articles or events mentioned in this newsletter.

to subscribe or read previous issues visit:
http://brizcomm.listbot.com/

to advertise in this newsletter, request a rate card via
director@brizcomm.com.au


<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><

 



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