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It's a wrap


Volume 1, No. 46, 13/12/2000


discover new sites and the secrets to web success

Volume 1, No. 46 It's a wrap December 13, 2000

Yvette Nielsen, Editor, yvette@brizcomm.com.au

This free newsletter is distributed by subscription only. If you
wish to unsubscribe, please see the instructions at the end.


With Christmas less than two weeks away, this is brizcomm's final
newsletter for the year.

And what a year it's been with the Y2K bug scare, dotcom crash,
Sydney Olympics and the US election in limbo.

The year of the dragon has definitely been the year of content.

Finally, web site owners and developers have woken up to the fact
that you need more than expensive technical glitz and design glamour
to capture the attention of impatient web readers.

The growing interest in online content is reflected in the growth
of this newsletter, which has 440 subscribers after just one year.
Newcomers can see what they've been missing in the archives at

Thank you for sticking with it and recommending brizcomm to your
friends and colleagues. Do forward the newsletter to anyone who
might appreciate it ("word of mouse" is still the best way to promote
any business, online or off).

When we return in late January, you'll notice a few changes for
the better, thanks to those of you who are filling out our first
survey (online only for a few weeks).

Five of you will each win a $20 e-voucher to spend at a real or
online store so please spread the word:

I'll have other surprises in store for you in 2001. Stay tuned.

But now it's time to start placing things in boxes, rather than
inboxes, and clearing the desktop for the new year.



PS I've taken the unusual step of including someone else's article
this week (item 3) as it sums up a few of my own thoughts for 2001.


1. Web content tip
2. Flash usability tips
3. Jump into the new year with both feet
4. Columns
5. Surf Club links
6. Weekly chuckle


1. Web content tip

You can't expect to become a web writer by reading a book any more
than you can learn to drive a car by reading the owner's manual.

Without a basic understanding of web site structure and navigation,
and a passion for the new medium, you might as well just shovel
your print brochures online.

For that very reason, my web content workshops include more than
just writing techniques (although I will extend the workshops
to two days next year to allow more hands-on writing exercises -
I'll offer a one-day writing workshop for previous participants).

Clickz columnist Kathy Henning explains why writing for the web is
harder than writing for print and why world-class print writers don't
necessarily make world-class web writers:


2. Flash usability tips

To its credit, Macromedia recognises the fact that its wonderful
interactive tool, Flash, is being abused by many web developers.

As chief creative officer Hillman Curtis states:
"With a tool as powerful as Flash, it's tempting to put the messenger
before the message...sort of like delivering a bouquet of beautiful
roses with no note attached...just remember that at the core of
everything we do as designers is the need to communicate."

Right on, Hillman. Pick up the top 10 usability tips for Flash at:


3. Jump into the new year with both feet

2000 Teresa Williams

Are you dreading the new year? Some people look
at life as a drawback because of changes. I look
at life as a challenge and embrace the changes.

Believe it or not, you have the option of making
changes in your everyday life. Increase your
love of life. Get a new hobby. Make new friends.
Eat at a new restaurant. Visit a new website on
the Internet. Clean up your hard drive.

Setting daily, weekly and even monthly goals will
rejuvenate your stamina on life. When you cross
that goal off of your list as being completed, how
does that make you feel? Exuberated!

It does not matter how much money you have, what
type of house you live in or even what kind of car
you drive to feel good about life. Live life to
its fullest. One day it will be gone. Enjoy the
people around you and stop to actually smell the
roses as you walk by.

As we get older in life, the less we hear the words,
"You are doing a good job!" Why is this? Most people
are under the assumption that only children need this
type of praise. Or the other reason: People just do
not take the time to say those very few words.

Do you own a business? Are you partners in a business
with your spouse? These are the people that you
take for granted the most. You will gain more respect
and increase the productivity of your workers if
you can just say one simple kind word a day. Be
appreciative and supportive of people around you.

When someone is kind to you or helps you out -
especially on the internet - all you have to
do is say "Thank You." That isn't a hard thing
to do.

How many times have you been asked for your opinion
or help on something, give the person the answer
or support and didn't get a response back? That
happens to me everyday! Do I feel appreciated?
NO! I email the person back a few days later to
ask them if the information that I had supplied
to them helped. Finally...a response. Oh, they
forgot to thank me!

Just remember all of you netrepreneurs.... jump
into the new year with both feet, hang on tight
and give it all you got!

* The more you give....the more you shall receive!

Teresa Williams is the CEO/Owner of "The New Links
Network of the Millennium!" where you can advertise
your business, products or website for FREE!
(http://www.promotelinks.com) Get a FREE copy of
her latest eBook "How to Make Link Pages Work for
YOU!" here: http://www.promotelinks.com/newebook.html


4. Columns

Thank you to all of brizcomm's columnists who faithfully turn in
their copy each Wednesday for the sheer love of it.

Pollyanna's final column for the year addresses the meaning behind
the humbug of Christmas while Old Grumpy is on the cutting edge this
week with his tips for Superhumans.

Carol Ann White writes a letter home to America while holidaying in
the Australian state of Victoria.

If you haven't had time to read them, you might like to print out a
few and peruse over the holidays: http://www.brizcomm.com.au

* New writers are always welcome at brizcomm - read the guidelines
then submit your contribution for consideration at:


5. Surf Club

World Wide Recipes
This "recipezine" is a community of almost 100,000 food lovers in
more than 140 countries who share recipes, experiences and a love
of great cooking. Sign up for the free daily gourmet recipes or
read the chef's column, food funnies and kitchen tips (eg put a
marshmallow inside your cone before adding the ice cream - it
absorbs the drips so your cone doesn't get soggy and it's a
delicious last bite).
In a net shell: Food fun.

Movies.com: Fact City
No need to lie awake trying to remember the name of that star from
that film that won that Academy Award. Look up the answer easily
and quickly with this free "facts on demand service" which draws
on a massive database of movies, actors, directors and other
movie types.
In a net shell: Sleep saver.

Technocopia is an online community devoted to home tech in all its
forms, including home networking, home automation, home theatre,
smart toys and pet tech. The articles are written in plain English
and cover lifestyle topics such as online grocery shopping and
how to set up a family web site.
In a net shell: Life, but not as we know it.

Australian sisters Emily, Sarah and Elise created this site to help
other kids who want to make their mark on the Web. Emily, 17,
started the project, which features an easy-to-use home page building
tool, as part of a computer studies project at school. Take a look
at the home page of the week or the chart to see the most popular
kid-created sites. Be sure to read the section on Internet safety
on the "grownups" page.
In a net shell: Squeaky clean.

If you like the word games Scrabble and Boggle, you'll no doubt
enjoy this fast-paced addictive word game. Play over the Net or
against the computer but be warned: as you improve your game, so
does the computer. You can download the classic version free.
In a net shell: Zap to it.

Airline Seat Maps
Frequent flyers will appreciate these links to aircraft seating maps
for most major airlines. The charts let you find out where you'll
be sitting, request a specific seat or learn more about the design
of the aircraft.
In a net shell: Buckle down.

Check out the surf from your desktop with live video and audio
streaming of images from Australia's most famous beaches. You can
also read surf news and weather reports, share epic tales, find a
surf school or surf education program, play games, view great pix
and win stuff.
In a net shell: Wave bye-bye.


6. Weekly chuckle

There once was a czar in Russia whose name was Rudolph the Great.

He was standing in his house one day with his wife when he looked
out the window and said to his wife, "Look honey, it's raining."

She, being the stubborn type, responded, "I don't think so, dear.
I think it's snowing."

But Rudolph knew better. So he said to his wife, "Let's step
outside and we'll find out."

Lo and behold, they stepped outside and discovered it was in
fact rain. Rudolph turns to his wife and says smugly:

"I knew it was raining. Rudolph the Red knows rain, dear!"


Have a Christmas and New Year filled with contentment.


PS Don't forget the brizcomm survey ;-)

Yvette Nielsen, Editor
phone 041 771 8683

brizcomm - online content consulting and training
PO Box 2026, Bardon, Queensland 4065, Australia

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(c) 2000 Brizcomm Pty Ltd

brizcomm pty ltd accepts no responsibility and disclaims all
liability for any incorrect information that may be contained
in any articles or events mentioned in this newsletter.

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