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Let go, let it flow

 

Vol. 6, No. 2, 24/2/2005

In this issue::

Weblinks:
Sign up - http://www.brizcomm.com.au/extras/newsletter.asp
Home - http://www.brizcomm.com.au
Contact - mailto:yvette@brizcomm.com.au
Archives - http://www.brizcomm.com.au/extras/newsletters.asp
Change address -
http://www.vision6.com.au/vemail/mail/chk.php?t=e&id=6181402&k=d43ebd2
Services - http://www.brizcomm.com.au/consulting/


From the editor, Yvette Nielsen

first name


Do you ever feel as though you're swimming upstream? That no matter how
hard you try, you're getting nowhere?

If you've ever worked for an organisation, of any type, you'll probably
know what I mean.

This is my 10th year as a "cyberscribe". During that time I've trained
hundreds of would-be web writers on several continents.

One of the most common questions I'm asked is - "How do we convince
management and the rest of the organisation to value clear, concise, open
communication?"

Tough question. The problem is culture - "the way we've always done things
around here".

Asking people to change the way they communicate is asking them to change
their mindsets - to drop their defences, share knowledge freely, and stop
hiding behind business jargon, PR fluff and bureaucratic bull.

You can feed them facts, stats, user testing and market research to
support your case for plain, simple, honest, reader-focused writing but
many still won't change.

Ultimately you can only do your best. Why waste your creative energy
trying to "convert" threatened non-believers?

Gather your allies and lead by example. If they follow, great. If not, so
be it.

The pen (or keyboard) can be a powerful agent for change but we're not
paid to be change management experts.

Accept it and/or move on.

Yvette

PPS for more on cultural pitfalls, revisit my article on Seven ways to
sabotage a web project in Free Tips (you'll need to log in with your email
address first)

PS if you find value in this newsletter, do share it with your friends


Web content tip

Implementing a Content Management System (CMS) can make or break your web
site efforts.

Former TV newsman Fred deSousa gave some practical tips in his
presentation at the recent Content Week 2005 conference in Miami -

Steps to CMS success... -
http://www.ewriteonline.com/pdf/Implementing-a-CMSdeSousaPresentationContent-Week-2005.ppt



Email tip

Overgrown inboxes are an occupational hazard these days with the
ever-increasing "fertiliser" mail clogging up our folders.

My Outlook 2000 files needed serious pruning this week. Alas, the
inevitable deleting, copying, importing and exporting between my PC and
laptop left dozens of duplicate emails and folders (despite selecting "do
not import duplicates").

The solution? An email duplicate remover, of course. Duplicate Email
Remover offers a trial version and might well be worth the expense if
you're short of time and patience.

Duplicate Remover... -
http://email.about.com/od/outlookaddons/gr/duplicate_remov.htm



Readers write

Read Sharon Harnett's review of a new audio book from the ABC, The Further
Adventures of Sherlock Holmes (Volume 2) from the BBC Radio Collection.

Browse audio books... -
http://shop.abc.net.au/browse/format.asp?formatid=5



Phone coaching

Have questions about web sites, e-newsletters, blogs, e-learning,
intranets or some other online publishing project?

Need objective, plain-English advice on information architecture,
navigation, usability, strategy, design and layout, e-marketing, writing
and editing...?

Email me now to find out my rates and to arrange a time.

Consulting services... - http://www.brizcomm.com.au/consulting/



Surf Club (web site reviews)

History Channel: Audio and Video
http://www.historychannel.com/broadband/
As more Net surfers take up faster connections, multimedia content becomes
more innovative. See and/or hear moments from history including the
breaking of the sound barrier, Vietnam war protests, Neil Armstrong,
Hitler, Charlie Chaplin and Churchill.
In a net shell: Blasts from the past.



The Perception Laboratory's Face Transformer
http://www.dcs.st-and.ac.uk/~morph/
See yourself in a completely new light with the help of this fun online
tool. Just upload a digital photo of yourself (or someone else) then
change the age, race or sex to transform the image into an ape, drunk,
caricature or famous artist.
In a net shell: Face up.


Singing Horses

It's cute, it's pointless…hey, it's the web. Click on the horses to hear
them sing.

In a net shell: Sing it, Mr Ed.

More web site reviews... - http://www.brizcomm.com.au/surf/default.asp



Reader choice

Old Time Radio Catalog
http://www.otrcat.com/
This guy collects recordings (MP3s and WAVs) of Old Time Radio serials,
radio plays, radio adaptations of films and stage plays etc. The biggest
part of the collection is American but he has stuff from the UK, Australia
and South Africa. You can listen free in the "Fun" section.
- submitted by John Rae


Food for thought

"Trying creates impossibilities, letting go creates what is desired." -
Stalking Wolf, Apache elder.

More quotes & jokes... - http://www.brizcomm.com.au/freetips/



Top links from last issue

http://www.waveofdestruction.org/

http://www.tenbyten.org/now.html

http://www.makeoversolutions.com/


Friends and sponsors

Inspiring Leaders and Advancing Women
Two great new e-newsletters from Australian organisational development
expert Deborah May packed with practical tips, advice, encouragement and
support to help you achieve your potential at work.

Net Guide for Aussie Journos
Find experts, contacts and Net-based sources of Australian facts, figures
and background information in Belinda Weaver's guide to Internet
information sources for Australian journalists. And keep up to date with
what’s new via Belinda's blog.


Ray Shaw's Computer Guide
Ray is Queensland's computer expert. He writes the Help Desk column in
Brisbane's "Courier-Mail", runs a free helpdesk via help@im.com.au and
publishes a free monthly consumer-based IT newsletter.

WANT TO ADVERTISE HERE?
See the brizcomm rates card


New e-booklets

Coming soon - watch this space or email Yvette with suggestions.


Client testimonials

Comments from recent clients -

"Your independent assessment of our web site confirmed a number of our
suspicions and raised a few important considerations to take us to the
next step. Thank you for both the quality and the promptness you fulfilled
our request. It was an important first step in a major re-evaluation of
our
web site." - Michelle Bryne, Corporate Communications Manager, Newcastle
City Council.

“Yvette created a supportive atmosphere where no question was too stupid
to be asked. She was very approachable and easy to listen to - speaking in
plain English without any jargon.” - Communication Officer, Brisbane.

"Yvette has the uncanny ability to make complex issues sound simple and
interesting at the same time. I couldn't wait to get back to working on
our web site - I was left bursting full of ideas." - Senior Communication
Officer, State Government

Accelerate the learning curve and save time, money and frustration - book
your workshop, critique or coaching session with Yvette today.

------------------------------------------------------------------------

Remember, this newsletter is shareware. If you found value in it, please
forward a copy to a friend or colleague and suggest they sign up. Cheers.


<[send to friend link unavailable]>

Yvette Nielsen, Editor - phone 61 (0)41 771 8683
37 Hannan Crescent Ainslie ACT 2602 Australia

© 2000-2005 Brizcomm Pty Ltd

We accept no responsibility and disclaim all liability for any incorrect
information in articles, sites or events in this newsletter. If links do
not work, try again later - sometimes the host server for a listed site
might be down temporarily. Privacy policy

------------------------------------------------------------------------


-----------------------------------------------
This email was sent by Yvette Nielsen, Yvette Nielsen, 37 Hannan Crescent,
Ainslie ACT 2602, Mobile - 0417718683 to email


To Update your email address and other details, visit the following link:
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To Unsubscribe visit the following link:
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Let go, let it flow
Vol. 6, No. 2 - February 24, 2005





In this issue:
From the editor, Yvette Nie...
Web content tip
Email tip
Readers write
Phone coaching
Surf Club (web site reviews)
Reader choice
Food for thought
Top links from last issue
Friends and sponsors
New e-booklets
Client testimonials

Sign up | Home | Contact | Archives | Change address | Services






From the editor, Yvette Nielsen


first name


Do you ever feel as though you're swimming upstream? That no matter how hard you try, you're getting nowhere?

If you've ever worked for an organisation, of any type, you'll probably know what I mean.

This is my 10th year as a "cyberscribe". During that time I've trained hundreds of would-be web writers on several continents.

One of the most common questions I'm asked is - "How do we convince management and the rest of the organisation to value clear, concise, open communication?"

Tough question. The problem is culture - "the way we've always done things around here".

Asking people to change the way they communicate is asking them to change their mindsets - to drop their defences, share knowledge freely, and stop hiding behind business jargon, PR fluff and bureaucratic bull.

You can feed them facts, stats, user testing and market research to support your case for plain, simple, honest, reader-focused writing but many still won't change.

Ultimately you can only do your best. Why waste your creative energy trying to "convert" threatened non-believers?

Gather your allies and lead by example. If they follow, great. If not, so be it.

The pen (or keyboard) can be a powerful agent for change but we're not paid to be change management experts.

Accept it and/or move on.

Yvette

PPS for more on cultural pitfalls, revisit my article on Seven ways to sabotage a web project in Free Tips (you'll need to log in with your email address first)

PS if you find value in this newsletter, do share it with your friends




Web content tip


Implementing a Content Management System (CMS) can make or break your web site efforts.

Former TV newsman Fred deSousa gave some practical tips in his presentation at the recent Content Week 2005 conference in Miami -

Steps to CMS success...



Email tip

Overgrown inboxes are an occupational hazard these days with the ever-increasing "fertiliser" mail clogging up our folders.

My Outlook 2000 files needed serious pruning this week. Alas, the inevitable deleting, copying, importing and exporting between my PC and laptop left dozens of duplicate emails and folders (despite selecting "do not import duplicates").

The solution? An email duplicate remover, of course. Duplicate Email Remover offers a trial version and might well be worth the expense if you're short of time and patience.

Duplicate Remover...



Readers write


Read Sharon Harnett's review of a new audio book from the ABC, The Further Adventures of Sherlock Holmes (Volume 2) from the BBC Radio Collection.

Browse audio books...



Phone coaching


Have questions about web sites, e-newsletters, blogs, e-learning, intranets or some other online publishing project?

Need objective, plain-English advice on information architecture, navigation, usability, strategy, design and layout, e-marketing, writing and editing...?

Email me now to find out my rates and to arrange a time.

Consulting services...



Surf Club (web site reviews)


History Channel: Audio and Video
http://www.historychannel.com/broadband/
As more Net surfers take up faster connections, multimedia content becomes more innovative. See and/or hear moments from history including the breaking of the sound barrier, Vietnam war protests, Neil Armstrong, Hitler, Charlie Chaplin and Churchill.
In a net shell: Blasts from the past.


The Perception Laboratory's Face Transformer
http://www.dcs.st-and.ac.uk/~morph/
See yourself in a completely new light with the help of this fun online tool. Just upload a digital photo of yourself (or someone else) then change the age, race or sex to transform the image into an ape, drunk, caricature or famous artist.
In a net shell: Face up.


Singing Horses

It's cute, it's pointless…hey, it's the web. Click on the horses to hear them sing.

In a net shell: Sing it, Mr Ed.

More web site reviews...



Reader choice

Old Time Radio Catalog
http://www.otrcat.com/
This guy collects recordings (MP3s and WAVs) of Old Time Radio serials, radio plays, radio adaptations of films and stage plays etc. The biggest part of the collection is American but he has stuff from the UK, Australia and South Africa. You can listen free in the "Fun" section.
- submitted by John Rae




Food for thought

"Trying creates impossibilities, letting go creates what is desired." - Stalking Wolf, Apache elder.

More quotes & jokes...



Top links from last issue

http://www.waveofdestruction.org/

http://www.tenbyten.org/now.html

http://www.makeoversolutions.com/




Friends and sponsors

Inspiring Leaders and Advancing Women
Two great new e-newsletters from Australian organisational development expert Deborah May packed with practical tips, advice, encouragement and support to help you achieve your potential at work.

Net Guide for Aussie Journos
Find experts, contacts and Net-based sources of Australian facts, figures and background information in Belinda Weaver's guide to Internet information sources for Australian journalists. And keep up to date with what’s new via Belinda's blog.


Ray Shaw's Computer Guide
Ray is Queensland's computer expert. He writes the Help Desk column in Brisbane's "Courier-Mail", runs a free helpdesk via help@im.com.au and publishes a free monthly consumer-based IT newsletter.

WANT TO ADVERTISE HERE?
See the brizcomm rates card




New e-booklets

Coming soon - watch this space or email Yvette with suggestions.





Client testimonials


Comments from recent clients -

"Your independent assessment of our web site confirmed a number of our suspicions and raised a few important considerations to take us to the next step. Thank you for both the quality and the promptness you fulfilled our request. It was an important first step in a major re-evaluation of our web site." - Michelle Bryne, Corporate Communications Manager, Newcastle City Council.

“Yvette created a supportive atmosphere where no question was too stupid to be asked. She was very approachable and easy to listen to - speaking in plain English without any jargon.” - Communication Officer, Brisbane.

"Yvette has the uncanny ability to make complex issues sound simple and interesting at the same time. I couldn't wait to get back to working on our web site - I was left bursting full of ideas." - Senior Communication Officer, State Government

Accelerate the learning curve and save time, money and frustration - book your workshop, critique or coaching session with Yvette today.





Remember, this newsletter is shareware. If you found value in it, please forward a copy to a friend or colleague and suggest they sign up. Cheers.

Send to a Friend


Yvette Nielsen, Editor - phone 61 (0)41 771 8683
37 Hannan Crescent Ainslie ACT 2602 Australia

© 2000-2005 Brizcomm Pty Ltd

We accept no responsibility and disclaim all liability for any incorrect information in articles, sites or events in this newsletter. If links do not work, try again later - sometimes the host server for a listed site might be down temporarily. Privacy policy






This email was sent by Yvette Nielsen, Yvette Nielsen, 37 Hannan Crescent, Ainslie ACT 2602, Mobile - 0417718683 to email
Edit My Profile | Unsubscribe




 



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