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Compelling content wanted

 

Vol. 5, No. 2, 16/9/2004

In this issue:
From the editor, Yvette Nie...
Web content tip
At your service
Email tip
Readers write
The Y Files
Surf Club (web site reviews)
Reader choice
Food for thought
Top links from last issue
Friends and sponsors
New e-booklets coming soon ...

Sign up | Home | Contact | Archives | Change address | Training






From the editor, Yvette Nielsen


##first name##

Has the world wide web lost some of its wonder?

Don't know about you but I'm finding it more and more difficult to be amazed by online content.

While searching for interesting sites this week, I began to wonder if everything old is becoming new again. Sites I reviewed eight years ago, or variations on the theme, are popping up in other columnists' newsletters with monotonous regularity.

Maybe I've just become a jaded old journo but innovative content does seem hard to find.

Too many sites do online what they could easily do in print rather than make the most of the new media's three unique strengths - interactivity, linkability and searchability.

Web layout and navigational design are becoming standardised, as they should, but that doesn't mean the content needs to be boring.

It's what you say and how you say it that makes the difference, whether through text, audio, video, interactives, slideshows or multiple media.

Bring on the fresh stuff.

Yvette

PS Thank you for all the wonderfully warm welcome back messages on the newsletter's return last month. And thanks too to everyone who has bothered to forward it to friends and suggest they subscribe. You are the people who keep this newsletter going.




Web content tip


Text, not photos, grabs the online reader's attention first, according to new eye-tracking research.

Hooray! I've been preaching this for eight years based on experience as a web site reviewer, observations in my workshops and anecdotal evidence.

Next time you have to convince print-oriented graphic designers that pretty pictures are not essential, point them this way -

Eyetrack Research III...



At your service


"We are privileged to have had a passionate writer, who knows her stuff, motivating us to create even better content." - Jonathan Halls, Learning Executive, BBC, London.

Discover the secrets to creating compelling and effective online content in a one-day workshop with Australia's own web guru, Yvette Nielsen.

* Web Content Management
* E-newsletters & Blogs
* Online Writing & Editing

Public workshop dates have been set for Brisbane, Cairns, Darwin, Perth, Adelaide, Melbourne, Hobart, Sydney and Canberra. For details and bookings, see -
http://www.brizcomm.com.au/workshops/




Email tip

E-newsletter and blog publishers might pick up a few tips on avoiding the dreaded sp*m filters in an article I wrote a couple of years ago and recently updated for EzineArticles.

If you find the article useful, remember to rate it favourably so more people can benefit and help fight the war against junk -
"Email Filters Catch Dolphins Along With Sharks".





Readers write


Keen Canberra yoga student Liz Lamb reviews a wonderfully refreshing new book from Allen & Unwin.

Send in your brief review of a book, movie, CD or DVD and I'll publish it here.

Email yvette@brizcomm.com.au

Read the review...



The Y Files

Have a Net-related question you need answered quickly but don't have the time, knowhow or patience?

For $10 of your money, I'll give you 10 minutes of my time to answer your question.

We can negotiate a rate for more time-consuming quests.

Email your question to yvette@brizcomm.com.au




Surf Club (web site reviews)


Tolerance.org
http://www.tolerance.org/
What the world needs now is love, sweet love…so the song goes. We could also use a healthy helping of tolerance. This Webby Award-winning site aims to dismantle bigotry and foster communities that value diversity. Learn the top 10 ways to fight hate, discover 101 tools for tolerance, or take the test to detect any hidden bias lurking in your own psyche.
In a net shell: Live and let live.



Modelalisa
http://www.modelalisa.com/
Ever wanted to try life drawing but too embarrassed, no time, tired models, angles not quite right? Enter the interactive nude model with 360-degree photographic views in dozens of different poses for your tilting, rotating, painting, drawing or sculpting pleasure. Previews cost nothing.
In a net shell: Creative.



Online Interactive Patient Simulators
http://www.nyerrn.com/simulators.htm
If medical dramas get your blood racing, see how you'd handle a virtual emergency. These online patient simulators (designed for physicians, nurses and other health care professionals) test you on a range of scenarios, from bioterrorism to wound identification.
In a net shell: Close to the bone.


More web site reviews...



Reader choice

Leatherwood Online
http://www.leatherwoodonline.com/
An online magazine by an oldtime journo and it's making its mark as Tasmania's "journal of discovery".
- submitted by Allan

* Email your brief review of a useful, innovative or quirky non-commercial web site, e-newsletter or blog to yvette@brizcomm.com.au




Food for thought

In the men's room at work, the boss placed a sign directly above the sink with a single word on it - "THINK!"

The next day, he visited the men's room, looked at the sign and saw below it, immediately above the soap dispenser, someone had carefully lettered another sign which read - "THOAP!"


More quotes & jokes...



Top links from last issue

Seven ways to sabotage a web project (log in with your email address then go to Articles)
http://www.brizcomm.com.au/freetips/

Stained Apron
http://www.stainedapron.com/

The Riddle Nut
http://www.riddlenut.com/




Friends and sponsors

Net Guide for Aussie Journos
Find experts, contacts and Net-based sources of Australian facts, figures and background information in Belinda Weaver's guide to Internet information sources for Australian journalists. And keep up to date with what’s new via Belinda's blog.


WANT TO ADVERTISE HERE?
See the brizcomm rates card




New e-booklets coming soon - watch this space







Remember, this newsletter is shareware. If you found value in it, please forward a copy to a friend or colleague and suggest they sign up. Cheers.

##SEND_TO_FRIEND##

Yvette Nielsen, Editor - phone 61 (0)41 771 8683
37 Hannan Crescent Ainslie ACT 2602 Australia

© 2000-2004 Brizcomm Pty Ltd

We accept no responsibility and disclaim all liability for any incorrect information in articles, sites or events in this newsletter. If links do not work, try again later - sometimes the host server for a listed site might be down temporarily. Privacy policy





------------------------------------------------------------------------

Compelling content wanted
Vol. 5, No. 2 - September 16, 2004


Visit the following link to read this email online.
##EMAIL_LINK##

------------------------------------------------------------------------

In this issue::

Weblinks:
Sign up - http://www.brizcomm.com.au/extras/newsletter.asp
Home - http://www.brizcomm.com.au
Contact - mailto:yvette@brizcomm.com.au
Archives - http://www.brizcomm.com.au/extras/newsletters.asp
Change address -
http://www.vision6.com.au/vemail/mail/chk.php?t=e&id=6181402&k=d43ebd2
Training - http://www.brizcomm.com.au/consulting/


From the editor, Yvette Nielsen

##first name##

Has the world wide web lost some of its wonder?

Don't know about you but I'm finding it more and more difficult to be
amazed by online content.

While searching for interesting sites this week, I began to wonder if
everything old is becoming new again. Sites I reviewed eight years ago, or
variations on the theme, are popping up in other columnists' newsletters
with monotonous regularity.

Maybe I've just become a jaded old journo but innovative content does seem
hard to find.

Too many sites do online what they could easily do in print rather than
make the most of the new media's three unique strengths - interactivity,
linkability and searchability.

Web layout and navigational design are becoming standardised, as they
should, but that doesn't mean the content needs to be boring.

It's what you say and how you say it that makes the difference, whether
through text, audio, video, interactives, slideshows or multiple media.

Bring on the fresh stuff.

Yvette

PS Thank you for all the wonderfully warm welcome back messages on the
newsletter's return last month. And thanks too to everyone who has
bothered to forward it to friends and suggest they subscribe. You are the
people who keep this newsletter going.


Web content tip

Text, not photos, grabs the online reader's attention first, according to
new eye-tracking research.

Hooray! I've been preaching this for eight years based on experience as a
web site reviewer, observations in my workshops and anecdotal evidence.

Next time you have to convince print-oriented graphic designers that
pretty pictures are not essential, point them this way -

Eyetrack Research III... - http://www.cyberjournalist.net/news/001611.php



At your service

"We are privileged to have had a passionate writer, who knows her stuff,
motivating us to create even better content." - Jonathan Halls, Learning
Executive, BBC, London.

Discover the secrets to creating compelling and effective online content
in a one-day workshop with Australia's own web guru, Yvette Nielsen.

* Web Content Management
* E-newsletters & Blogs
* Online Writing & Editing

Public workshop dates have been set for Brisbane, Cairns, Darwin, Perth,
Adelaide, Melbourne, Hobart, Sydney and Canberra. For details and
bookings, see -
http://www.brizcomm.com.au/workshops/


Email tip

E-newsletter and blog publishers might pick up a few tips on avoiding the
dreaded sp*m filters in an article I wrote a couple of years ago and
recently updated for EzineArticles.

If you find the article useful, remember to rate it favourably so more
people can benefit and help fight the war against junk -
"Email Filters Catch Dolphins Along With Sharks".


Readers write

Keen Canberra yoga student Liz Lamb reviews a wonderfully refreshing new
book from Allen & Unwin.

Send in your brief review of a book, movie, CD or DVD and I'll publish it
here.

Email yvette@brizcomm.com.au

Read the review... - http://www.brizcomm.com.au/readerswrite/book.asp?x=b



The Y Files

Have a Net-related question you need answered quickly but don't have the
time, knowhow or patience?

For $10 of your money, I'll give you 10 minutes of my time to answer your
question.

We can negotiate a rate for more time-consuming quests.

Email your question to yvette@brizcomm.com.au


Surf Club (web site reviews)

Tolerance.org
http://www.tolerance.org/
What the world needs now is love, sweet love…so the song goes. We could
also use a healthy helping of tolerance. This Webby Award-winning site
aims to dismantle bigotry and foster communities that value diversity.
Learn the top 10 ways to fight hate, discover 101 tools for tolerance, or
take the test to detect any hidden bias lurking in your own psyche.
In a net shell: Live and let live.



Modelalisa
http://www.modelalisa.com/
Ever wanted to try life drawing but too embarrassed, no time, tired
models, angles not quite right? Enter the interactive nude model with
360-degree photographic views in dozens of different poses for your
tilting, rotating, painting, drawing or sculpting pleasure. Previews cost
nothing.
In a net shell: Creative.



Online Interactive Patient Simulators
http://www.nyerrn.com/simulators.htm
If medical dramas get your blood racing, see how you'd handle a virtual
emergency. These online patient simulators (designed for physicians,
nurses and other health care professionals) test you on a range of
scenarios, from bioterrorism to wound identification.
In a net shell: Close to the bone.

More web site reviews... - http://www.brizcomm.com.au/surf/default.asp



Reader choice

Leatherwood Online
http://www.leatherwoodonline.com/
An online magazine by an oldtime journo and it's making its mark as
Tasmania's "journal of discovery".
- submitted by Allan

* Email your brief review of a useful, innovative or quirky non-commercial
web site, e-newsletter or blog to yvette@brizcomm.com.au


Food for thought

In the men's room at work, the boss placed a sign directly above the sink
with a single word on it - "THINK!"

The next day, he visited the men's room, looked at the sign and saw below
it, immediately above the soap dispenser, someone had carefully lettered
another sign which read - "THOAP!"

More quotes & jokes... - http://www.brizcomm.com.au/freetips/



Top links from last issue

Seven ways to sabotage a web project (log in with your email address then
go to Articles)
http://www.brizcomm.com.au/freetips/

Stained Apron
http://www.stainedapron.com/

The Riddle Nut
http://www.riddlenut.com/


Friends and sponsors

Net Guide for Aussie Journos
Find experts, contacts and Net-based sources of Australian facts, figures
and background information in Belinda Weaver's guide to Internet
information sources for Australian journalists. And keep up to date with
what’s new via Belinda's blog.


WANT TO ADVERTISE HERE?
See the brizcomm rates card


New e-booklets coming soon - watch this space



------------------------------------------------------------------------

Remember, this newsletter is shareware. If you found value in it, please
forward a copy to a friend or colleague and suggest they sign up. Cheers.


##SEND_TO_FRIEND##

Yvette Nielsen, Editor - phone 61 (0)41 771 8683
37 Hannan Crescent Ainslie ACT 2602 Australia

© 2000-2004 Brizcomm Pty Ltd

We accept no responsibility and disclaim all liability for any incorrect
information in articles, sites or events in this newsletter. If links do
not work, try again later - sometimes the host server for a listed site
might be down temporarily. Privacy policy

------------------------------------------------------------------------

 



Bobby Approved (v 3.2) Unusual Corporate Gifts other than a Gift Basket

workshops - consulting - content jobs - free tips - readers write - surf club - shop - home
© 1997-2005 brizcomm - All rights reserved - Privacy policy
Email yvette@brizcomm.com.au - ABN 74 080 981 095 - Advertise

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