where content is queen
  aboutclientssite mapwhat's new?

Text version

Content at last


Vol. 4, No. 15, 21/5/2003

In this issue:
From the editor
Web Content Workshops - be quick
Web content tip
Email tip
Readers write
The Y Files
Surf Club (web site reviews)
Reader choice
Weekly chuckle
Top links from last issue
Net guide for Aussie journos
Things that make you go huh?

From the editor

##first name##

"Procrastination is the art of keeping up with yesterday."

That quote caught my eye this week as I set aside yet another task for Ron (Aussie translation - "later on").

With the newsletter now coming out fortnightly, you'd think I'd accomplish more work in between. Not so, but I do have a good excuse - I've found something (well, someone actually) that I enjoy as much as the Net.

(Okay, this is where those of you who subscribed for professional rather than personal news might want to skip ahead.)

Life's weird, isn't it? Just when you'd resigned yourself to singledom, along comes love to knock you senseless.

I don't kiss and tell but if you detect an air of dreamy content in my emails, you'll know why.


PS if you would forward the details about my forthcoming workshops to any of your colleagues or online networks, I'd be ever so grateful (the workshops pay the bills)

PS thanks so much for your wonderful messages re the publishing change from weekly to fortnightly -

Web Content Workshops - be quick

Polish your web writing skills, learn the content essentials, and have fun at Australia's original Web Content Workshop. Discover how to write effectively for the impatient online reader, create and manage compelling content, organise and structure your web site (information architecture), boost your rankings and ensure accessibility. The workshop is non-technical (you won't learn how to code HTML - the emphasis is on information).

WHAT - Web Content Workshop
WHERE - Brisbane and Canberra
WHEN - Brisbane June 12-13, Canberra June 26-27
WHY - to enhance your online communication skills and learn how to create sites people will want to re-visit
COST - $995 plus GST (includes lunch, handouts, Net access)
HOW - book online at http://www.brizcomm.com.au/workshops/

* content for the second day is the same as the Just Write Workshop if you'd like to attend just the one day (cost $495 plus GST)

* spaces are limited to 12 so please book early online at http://www.brizcomm.com.au/workshops/

* these workshops and the e-newsletter workshop are also available in-house or I can customise a training seminar to suit


Web content tip

When developing a web site, be sure you have a strong and experienced project manager (people person) at the helm to keep the technical and content teams sailing smoothly.

Once the site is live, a managing editor should take over the reins (content is queen, after all).

When staffing your project team, be sure to include everyone with a stake in the outcome (customers, service and support staff, writers, trainers, techies, business experts).

Most importantly, choose people who are passionate about the project - enthusiasm is contagious and key to whether your site becomes slick, sterile brochureware or a compelling, interactive experience for your readers. To prevent hassles further along, also involve any potential trouble-makers early on.

Web project management has come a long way in the past five years and is now a specialist field with several books written on the topic.

Pick up some tips on selecting your project manager -

Web project management techniques and roles -


Email tip

Think twice before forwarding email offers, sob stories, virus warnings and other chain mailings. Chances are, they're bogus.

See what the little guy on the soapbox has to say about the matter in this short Flash animation (your browser will need the free plug-in from macromedia.com) -

(hat tip to Jodi of Canberra)

Readers write

POLLYANNA - Remember when newspapers were black and white, apart from the Sunday comics? Remember the colourful Tom and Jerry cartoons at the Saturday matinee? We take colour for granted these days but it wasn't always so. Look back through Pollyanna's rose-coloured glasses -

REVIEW - As a rural father of seven, Corporal John Johnson didn't have to go to war but he did. Read about his amazing collection of letters between 1940 and 1947 in this new paperback title from ABC Books -


The Y Files

A question from Jamie in Brisbane -

Q - I'm looking for Australian companies that provide affiliate programs that I can place on my site. I have a couple already which provide a very small stream of passive income although I'm ready to step it up. Do you know of any oz companies that provide these. I have tried US sites before but found no one was interested in purchasing. I also have over 9000 subscribers to my online emagazine which is a perfect vehicle to cross promote products and services for commissions. Any help would be great.

A - Amazon.com pioneered affiliate marketing ("pay for performance") to extend its market reach through letting online partners promote and sell its products and services for a commission. I've used cyberaffiliates but they're no longer with us so they recommend their partners use dgmaustralia.com I can't vouch for any others but take a look at these if you want Aussie dollars spent online to return to the Aussie economy -

* email your Net-related question to yvette@brizcomm.com.au


Surf Club (web site reviews)

noise is a national virtual festival happening in October 2003 to profile young Australian artists and their creative work. noise has no physical location but uses the media as its canvas for print, radio, television and the Net. Use your mouse to create geometric forms in "Digital Seashells", find out what under 25s really think in the musical Flash animation "Words" or check the showcase.
In a net shell: Awesome.

If you're alive, you're growing older. Discover the latest research-based information on a range of age-related diseases, conditions, issues and features. Check the news center or ask an expert about topics from Alzheimer's to sleeping well. Learn about the biology of aging, find out how to grow old healthily or sign up for a newsletter.
In a net shell: Font of wisdom.

When you need a little creative inspiration, visit the mother lode of excuses. Find a white (or outright black) lie for wriggling away from school, work, diets, computers, church, home, police, sports, bowling, politics, and "I'd love to but…"
In a net shell: Font of fibs.

"There's no such thing as a stupid question, but they're the easiest to answer." For computer or software problems, ask for help on the Net. You'll find free technical advice in a message board forum and the archives.
In a net shell: Hair saver.

Test Your Geography Knowledge
Test your geography knowledge with a free online quiz. Just choose a continent and click on the map to answer the questions (eg "where is Taiwan").
In a net shell: Worldly knowledge.

You Can Dance Like The Average Person
Dance the Net away like Michael Jackson. Follow his moves with this interactive Flash animation. Drag the orange dot to speed up, slow down or replay the routine. Check out the costume tips for your next night out.
In a net shell: Beat it.

* web sites are previewed on ABC Radio Queensland on Tuesdays (between 8pm and 9pm) - http://www.abc.net.au/backyard/


Reader choice

Practice Source
Practice Source is a legal portal established as an independent legal publisher. "Blogger" style software enables content to be created from anywhere on the planet with contributors in Australia, the US and Europe. You can link to live data through the XML links at http://www.practicesource.com/freecontent.php Included in the free feeds is the company director commentary from the Director Club web site.
- submitted by John Taylor, Brisbane


Weekly chuckle

Students were asked to write a short and precise creative essay with the following in order -
1. Religion
2. Royalty
3. Sex
4. Mystery

One wit wrote in response -
"Oh my God!" said the Queen, "I think I am pregnant."
"How on earth did that happen?"

(hat tip to Keren)


Top links from last issue

Banished Words

Audit My PC

Five Steps to Readable Pages

Online Oracles

* to reproduce any content from brizcomm's newsletter or web site in your own publication, please email yvette@brizcomm.com.au


Net guide for Aussie journos

Find experts, contacts and Net-based sources of Australian facts, figures and background information in Belinda Weaver's Guide to Internet information sources for Australian journalists -

And keep up to date with what’s new at http://www.journoz.com/weblog/


Things that make you go huh?

"Yvette, this is the best ebook ever! Oh my God, who knew??...BTW, I LOVE the virtual autopsy (mystery lover here...)." - Tina Swift, Library Business Manager and freelance writer, western Massachusetts.

Ready for some extreme surfing? Want to be titillated, taunted and tempted?

Buy a copy of Odd Bods - 50 bizarre sites about the human body and shock your dinner party guests with tales from the dark side of the Net.

Grab your credit card to pay securely online for instant access to professionally reviewed sites that could take years to find among the millions of dead links, scumware and pop-ups.

Only 9.95 (incl. GST) in Aussie dollars (that's about five US dollars) - less than a bottle of red wine and the wicked pleasure will last longer.

Available in .exe format for PCs (.pdf for Macs coming). Don't worry, we'll tell you how to download it - it's super easy.

Go on, live dangerously and get it while it's hot - http://www.brizcomm.com.au/shop/

Remember, this newsletter is shareware. Please give a copy to a friend or colleague and suggest they sign up. Cheers.


Yvette Nielsen, Editor - phone 61 (0)41 771 8683
PO Box 2026 Bardon Qld 4065 Australia

© 2000-2003 Brizcomm Pty Ltd

We accept no responsibility and disclaim all liability for any incorrect information in articles, sites or events in this newsletter. If links do not work, try again later - sometimes the host server for a listed site might be down temporarily.


Bobby Approved (v 3.2) Unusual Corporate Gifts other than a Gift Basket

workshops - consulting - content jobs - free tips - readers write - surf club - shop - home
© 1997-2005 brizcomm - All rights reserved - Privacy policy
Email yvette@brizcomm.com.au - ABN 74 080 981 095 - Advertise

Enter email address
Tell A Friend!
Your Name:

Your E-mail:

Friend's E-mail:


Receive copy:  

Bravenet Tell-A-Friend