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Do what you do, do well


Vol. 3, No. 40, 13/11/2002

In This Issue:
* From the editor
* Last chance for 2002 - web-writing workshop
* Web content tip
* Email tip
* Readers write
* The Y Files
* Surf Club (web site reviews)
* Reader choice
* Weekly thought
* Need content?
* At your service
* Things that make you go huh?

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Contact - mailto:yvette@brizcomm.com.au
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From the editor
##first name##

Whoa, what a week. The phones and inbox have been
running hot since this newsletter and the brizcomm web site
won an Asia Pacific ICT award.

We've been mentioned on several radio shows, Gold
Coast TV news, Tweed Daily News (bumping the bathing bikini
girls from Page 3 to Page 5), and numerous other
newsletters, blogs and sites.

As a journalist, I feel a tad uncomfortable on the other
side of the media fence but it sure hasn't hurt

Among all the accolades, I've been firmly
grounded by a health wake-up call (a lump that turned
out benign despite my history of lymphoma - whew).

Hospitals, whether private or public, are a great
leveller. Like babies, you're vulnerable and totally at the
mercy of other people for almost every basic human

Suppose your surgeon has just encountered road
rage on the way to theatre? What if your nurse
has a headache or the anaesthetist is sleepy?

Your life and comfort is in their hands. They can just
do the basics for "bed 12" or they can make the
extra effort to reassure, care, share, chat, pat,
anticipate, relate, explain, encourage and empathise.

If I could give out awards for service to humanity, I
reckon those medical professionals
(particularly underpaid, over-worked nurses) who
go beyond the call of duty should be first in line.

We can't all save lives in our jobs but we can make a
difference - by recognising that our customers, clients and
colleagues are human beings, just like us, with the same
human needs.

We don't have to speak in contrived, sterile happytalk or
gushy gobbledegook - we just need to be honest.

Don't wait for the wake-up call. In the words of the 1965
country and western hit, just "Do What You Do, Do Well".


PS Congratulations to reader Jamie Brammah
- http://www.myhealthspecials.com.au/ - whose web
venture came second in the Health/Telemedicine
category of the Asia Pacific ICT Awards

* see some of your wonderful responses to last week's
newsletter and photos from the awards night -

PPS I'll be down in Canberra for the next two weeks for
work. If you're in the ACT and would like to meet to
discuss your training or content needs, email or call me on
041 771 8683.

Last chance for 2002 - web-writing workshop
So you can write plain English? Great but you need more
than that to communicate effectively online.

With a guide by your side, discover -
* effective linking * the basics of good writing
* prioritising and managing content *
grammar/punctuation for the Net * web-writing
techniques * tips for snappy text * when to use
multimedia * hooking your readers * hints for
headlines and captions * online style guides * publishing
process* editing workflow * compelling content
ideas and trends * online case studies * hands-on
writing/editing exercises.

This Friday in Brisbane (numbers limited to 10)
* more details and bookings at -
(also available for in-house delivery - minimum of four

More: http://www.brizcomm.com.au/workshops/

Web content tip
Content contributors often bemoan the fact they have to
wait for techies to make changes to their web
pages while the techies wish they didn't have to
waste time on basic updates.

The options? Build or buy a content management
solution, try a WYSIWYG (what you see is what you get)
browser-based editing program, or train your content
creators to use a web-authoring program such as
Macromedia's Dreamweaver or FrontPage.

Too hard? Take a look at Macromedia's latest offering,
Contribute, which lets non-technical users update static
web pages (text and images), add new pages and publish
content to any existing site - without knowing the HTML

The techies can concentrate on writing code, the content
writers can concentrate on content. Sound too good to
be true? Take a preview -

While on the topic of content management, Jakob Nielsen
shares the results of his intranet usability study.

"Intranet teams can only accomplish so much through heroic
efforts. Management must give them the budget to buy
necessary software, to develop design standards and conduct
usability studies, and to write content and implement tools
that help employees increase their productivity. Intranet
teams must also have the authority to enforce design
standards and ensure a unified intranet."

Well waddyaknow - the same song I've been singing for
five years (so how come I don't earn $US50,000 a workshop?)

More: http://www.brizcomm.com.au/freetips/

Email tip
Some ISPs (Internet service providers) are better than
others, particularly when it comes to customer service.

Hats off to ION Internet Services for their prompt response
to my plea on behalf of readers whose brizcomm newsletters
were being filtered into the trash folder -

"You are not in a blacklist :) the newsletter is just
mistaken for a junkmail (by Sp*mAssassin). I had a look at
the newsletters, looks good to me. Pretty good job that you
are doing actually. I have added yvette@brizcomm.com.au in
a white-list I assume it is the from address on the
newsletter. If it isnt, let me know what it is. It should
work fine now, if it doesn't for any reasons, just contact
ION Admin

Howzat for service? Onya, Miky.

More: http://www.brizcomm.com.au/freetips/

Readers write
Trivia contests are back in vogue. Take a virtual peek into
a small country town's fund-raising pursuit with our
"silver surfer" and columnist, Pollyanna -

Need a prezzie for the surfer in your family? Read the
review of new book "Surfers - A line-up of surfing's most
inspirational characters" (HarperSports).

Send your book or movie review (or any other contribution)
to yvette@brizcomm.com.au

More: http://www.brizcomm.com.au/readerswrite/default.asp

The Y Files
Louise from Brisbane asks -

Q - Can you tell me which usage is correct: website or web

A - Ah, the $64 million question. Both versions are
correct...and incorrect - it's just a matter of style
(as with email or e-mail, Internet or internet). Just set
your preferred style and dictionary for the organisation
and stick to it. Consistency is the key.

Send your question to yvette@brizcomm.com.au

More: http://www.brizcomm.com.au/freetips/

Surf Club (web site reviews)
About Face
Did you know the average person sees between 400 and 600
ads per day (40 million to 50 million by the time you're 60
years old) or that one of every 11 commercials has a direct
message about beauty? Did you know that 90 per cent of all
girls aged 3-11 have a Barbie doll with a figure that is
unattainable in real life? San-Francisco non-profit group
About Face combats negative and distorted images of women
in the media. See the galleries of winners and offenders
(named), find facts and resources, or learn 10 ways to
empower yourself (stop talking about your weight, make a
list of women you admire, be a role model).
In a net shell: About time.

Grudge Match
Mary Poppins or Maria Von Trapp for best nanny? Mario or
Sonic the Hedgehog for best video game? Basil Fawlty vs Mr
Bean for best…? Since 1995, this site has been drawing on
the passion of the web community to settle differences of
opinion in virtual grudge matches. Who wins is up to you.
The top vote-getting match to date was Anakin Skywalker vs
Harry Potter.
In a net shell: Virtual grudges.

Open Democracy
Have your say on pressing global issues at this
London-based independent site. The site's creators aim to
bring about democratic change through closing the gap
between people and power, influencing global policy and
sharing knowledge across borders and differences. Topics
range from globalisation to Internet copyright, culture to
migration. Readership is drawn from "the often-busy people,
of all kinds, whose curiosity, confusion, or interest in
their world leaves them feeling lost or unrepresented and a
long way from large scale decision making".
In a net shell: F*ee thinking.

Help rid the Net of typos and spelling errors - add a f*ee
spell checker to your Internet Explorer browser. ieSpell
checks text input boxes on any web page including forms,
web-based email, forums, blogs and diaries. It's fast and
you can customise the dictionary (UK, US or Canada) and
store your personal word list across all of your
In a net shell: Boost your Net cred.

Build Your Own Mansion
The average cost of the most expensive homes in America is
$US48.4 million (the national median home price is between
$US150,000 and $160,000). You'll understand why when you
the see cost of each millionaire must-have feature
including Olympic-sized swimming pool, helipad and panic
room (uses Flash 5 plug-in).
In a net shell: Dream home.

Surfing Etiquette and Rules
Surfing tends to be f*ee by nature but you need to
understand the basic global conventions (based on safety
and common sense), whether you're a body boarder, short or
long boarder, surf skier or kayaker. For instance, learn
how to tell who has right of way and how to avoid rips and
currents, sun damage and cold water.
In a net shell: Keep your cool.

* reviews are previewed on ABC Local Radio Queensland about
8.35pm Mondays - tune in at http://abc.net.au/backyard/

More: http://www.brizcomm.com.au/surf/default.asp

Reader choice
Australian Army's Nine Live Cricket Audio
This is a site I will be logged on to a fair bit this
summer - they have live coverage of the cricket.
- submitted by Rod Wright

Send a brief review of your favourite site to

More: http://www.brizcomm.com.au/surf/showcategory.asp?categoryid=26

Weekly thought
Man to God - "O Lord, I want peace".

God to Man - "When you remove yourself of 'I' and the
'want' you will automatically have peace."

More: http://www.brizcomm.com.au/freetips/

Need content?
To reproduce any content from brizcomm's newsletter or web
site in your own publication, please
email yvette@brizcomm.com.au

More: http://www.brizcomm.com.au/consulting/

At your service
Need someone to motivate the troops, write or rewrite
content, edit or proofread, critique your own site or
e-newsletter? Email yvette@brizcomm.com.au

Things that make you go huh?
"Yvette, this is the best ebook ever! Oh my God, who
knew??...BTW, I LOVE the virtual autopsy (mystery lover
here...)." - Tina Swift, Library Business Manager and
freelance writer, western Massachusetts.

Ready for some extreme surfing? Want to be titillated,
taunted and tempted?

Buy a copy of Odd Bods - 50 bizarre sites about the human
body and shock your dinner party guests with tales from the
dark side of the Net.

Grab your credit card to pay securely online for instant
access to professionally reviewed sites that could take
years to find among the millions of dead links, scumware
and pop-ups.

Only 9.95 (incl. GST) in Aussie dollars (that's about five
US dollars) - less than a bottle of red wine and the
wicked pleasure will last longer.

Available in .exe format for PCs (.pdf for Macs coming).
Don't worry, we'll tell you how to download it - it's super

Go on, live dangerously and get it while it's hot -


Bobby Approved (v 3.2) Unusual Corporate Gifts other than a Gift Basket

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