where content is queen
  aboutclientssite mapwhat's new?

Text version

Caught in a trap

 

Vol. 3, No. 29, 28/8/2002

In this issue:
From the editor
Next workshop
Web content tip
Email tip
Readers write
The Y Files
Surf Club (web site reviews)
Reader choice
Weekly chuckle
Media clipping
ADVERTISEMENT
ADVERTISEMENT - Strange bodies


From the editor


##first name##

I couldn't help draw parallels between the death of a whale in shark nets this week and the dilemma facing e-publishers.

The young humpback apparently drowned after becoming entangled in the nets off Australia's Gold Coast.

Just as many harmless sea creatures die needlessly in nets every year, legitimate email publishers are being trapped by email filtering technology.

Admittedly, ours is not a life-and-death situation but filtering could spell financial ruin for many newsletter publishers.

Filtering email may not be such a great option in the war against junk when you consider how much permission-based mail is being blocked but what are the choices?

Just as the State Government refuses to remove shark nets in winter, server administrators and users are not about to stop vetting their inboxes.

For the whales, the Government is looking at new bio-acoustic warning devices and improvements in net and baited line technology.

For e-publishers, it could be a case of sink or swim.

Whale news -
http://www.whaling.com/

Yvette

PS sorry this is so late - technical difficulties way beyond my control.

PPS I've compressed the ebooklet, Odd Bods, so downloads in a snap. We've also included instructions to download so you have no excuse ;-) See the end link.




Next workshop

"I expected a lot and got what I wanted. Refereshing to have a trainer who practises what they preach." - part-time web content publisher, Sydney.

Don't be the last to know. Book now for the...
E-NEWSLETTER WORKSHOP ($995+GST)
Brisbane - Thursday and Friday, October 3-4
http://www.brizcomm.com.au/workshops/overview.asp?id=2

* customised in-house workshops anywhere in the world can be arranged at discount rate



More..



Web content tip

What's the difference between information architecture (IA) and content structuring?

Not a whole helluva lot. That's the word from IAs Jeffrey Veen and Jesse James Garrett from user experience consulting group Adaptive Path and I couldn't agree more.

Jeffrey came to IA via an editorial and content background while many IAs are from visual design, librarian or technical fields. The point is, it just doesn't matter so long as you can do the job, which he describes as -

"Organising information in a way that is intuitive and accessible to your users, providing navigation and interaction to support that organisation, and participating in user research to derive those user goals."

IA is like any creative process - "We take a look at all the stuff we have, break it down into its constituent pieces, and put it back together again in a way that makes sense to the intended audience. Before I did this sort of work, I was a journalist. And to be honest, the process I just described is remarkably similar to writing a new story. You collect facts, organise them, and put them together into a story that appeals to your readers."

Jesse James Garrett agrees -
"The typical process involves content analysis (understanding what you've got to work with) combined with strategic work (understanding what the site needs to do for the organisation and for users)."

Anyone involved in web design should read this excellent article -
http://www.digital-web.com/interviews/interview_2002-08.shtml

More..



Email tip

Join the fight against sp**m. I've been using Cloudmark's free community tool to rid my inbox of rubbish and it's working well.

You just download the application and it adds a couple of buttons to your email program, allowing you to report offenders. Trash is filed in a special folder automatically but you can easily check to ensure you don't lose any legitimate mail.

Cloudmark Sp**Net -
http://www.cloudmark.com/

Coalition Against Unsolicited Commercial Email -
http://www.cauce.org/



More..



Readers write

Pollyanna has dedicated her column to dads this week in this moving tribute.

If you're still looking for a gift for Father's Day this Sunday, how about a voucher for a great new ABC book due out in September, Simply Hell Let Loose: Stories of Australians at War. Read the review.

Send your book, software or movie review to yvette@brizcomm.com.au


More..



The Y Files

Two readers kindly answered last week's question from Kathy -

Q - When I use Spellcheck in Word, the option to "add" is greyed out. Quite often I want those words to be recognised as correct. I know I went in somewhere once and removed unwanted words from the dictionary but didn't help. I wouldn't have thought there were enough words in the dictionary to be causing memory problems. "Add" is not greyed out when I spellcheck in Outlook Express.

A - John Grey from Brisbane and Guy Levine from http://www.thetechnologycoachingco.com suggested Kathy go to Tools, Options, Spelling and Grammar, and make sure she has set up a custom dictionary. Thanks for your help, guys.

Email your answer or question to yvette@brizcomm.com.au

More..



Surf Club (web site reviews)


Dome-O-Rama
http://www.domeorama.com/
If you hanker for simpler times, enter the world of the souvenir snowdome (or snow globe) and floaty pen collector. Apparently the good ones – the classic moulded, non-perspex style - are hard to find (eBay features more than 700 domes for sale a day). Browse the “better domes and gardens” by shape or style then learn how to care or trade your own domes.
In a net shell: Kitsch collectibles.

Ride in a Huey Helicopter
http://www.helicopter.org/hueyride.htm
Buckle up and turn up your speakers for a virtual ride in a UH1 helicopter (best with Internet Explorer).
In a net shell: Shakin’ all over.

Sleeping in Airports
http://www.sleepinginairports.net/
Cash-strapped or weary travellers can always save a few dollars sleeping in airports. Besides, flying isn’t half as much as it used to be with strikes, security checks and passport queues. Discover the best and worst airports with ratings and tips for sleeping, comfort and safety.
In a net shell: Zzzz.

The Coffee Science Information Centre
http://www.cosic.org/
Does coffee cause palpitations? Apparently not - research has shown that individuals may experience irregular heartbeats irrespective of whether they are consuming coffee. The Coffee Science Information Centre aims “to provide accurate, balanced and consistent information to all audiences” with an interest in coffee, caffeine and health. Find FAQs, a brief history of coffee and research reports.
In a net shell: Caff buffs.

Sloganalysis
http://www.adslogans.co.uk/sloganalysis/sloganalysis.html
Find out how great (or not) your advertising slogan is with this free online quiz and useful articles. Just answer 25 questions for a percentage score. See how your ranking compares with famous lines, print out a blank quiz for a brainstorming session or follow the links to the advertising slogan hall of fame.
In a net shell: Words count.

Behind The Name
http://www.behindthename.com/
This website looks at the etymology (i.e. the linguistic origin, or meaning) and history of all types of given or first names. Discover the sources of Christian, European, Muslim, Indian and African first names. You’ll also find a pronunciation guide, most popular name lists, baby board, namesakes, names for twins, references and useful links.
In a net shell: What’s in a name.

More..



Reader choice

NetGuideWeb
http://www.netguide.com.au/polls/readers_sites/
NetGuideWeb is compiling a list of its readers' favourite sites for 2002, to be featured in the December issue. Nominate a great site you've found (Australian or international) then visit agin later to vote on the 50 most popular. You could win a new or renewing subscription to NetGuide magazine, valued at $40.

More..



Weekly chuckle

"Patience is a minor form of despair, disguised as a virtue." - Ambrose Bierce.

More..



Media clipping

List-A-Day - Thursday, July 11, 2002

Brizcomm
"If you're involved in any way with online publishing, whether you write for Web sites, email newsletters, email-marketing messages or any other channel, you'll enjoy this brisk, breezy read from Yvette Nielsen of Queensland, Australia. Brizcomm is all over the Internet map, with tips, helpful advice and a comment or two on everything from getting more out of your email to interesting sites you might not otherwise come across. Yvette's primary interest is with email-newsletter publishing, especially for business owners who publish their own newsletters for public relations or marketing. The HTML format gives you plenty to read in an easily digestible form. To subscribe, visit Yvette's Web site and fill in the blanks." - Janet Roberts, Associate Editor, List-A-Day.
http://list-a-day.com/bizarchives/20020711.shtml



More..



ADVERTISEMENT

If you'd like me to do an in-house web content, e-newsletter or online writing workshop for your organisation - or if you need an in-depth site or e-newsletter critique - please email yvette@brizcomm.com.au



ADVERTISEMENT - Strange bodies

Ready for some extreme surfing? Want to be titillated, taunted and tempted?

Buy a copy of Odd Bods - 50 bizarre sites about the human body and shock your dinner party guests with tales from the dark side of the Net.

Grab your credit card to pay online for instant access to professionally reviewed sites that could take years to find among the millions of dead links, scumware and pop-ups.

Only $9.95 (Aussie dollars) incl. GST - that's less than a bottle of red wine and the wicked pleasure will last longer.
Available in .exe format for PCs (.pdf for Macs coming soon). Don't worry, we'll tell you how to do it - it's super easy.

Go on, live dangerously and get it while it's hot - http://www.brizcomm.com.au/shop/


More..




Remember, this newsletter is not free but shareware. Please forward your copy to a friend or colleague and suggest they sign up. Cheers.

##SEND_TO_FRIEND##

Yvette Nielsen, Editor - phone 61 (0)41 771 8683
PO Box 2026 Bardon Qld 4065 Australia

© 2000-2002 Brizcomm Pty Ltd

We accept no responsibility and disclaim all liability for any incorrect information in articles, sites or events in this newsletter. If links do not work, try again later - sometimes a listed site\'s host server might be down temporarily.




-----------------------------------------------------------



Caught in a trap
Vol. 3, No. 29 - August 28, 2002


Click below to view this Email Online

##EMAIL_LINK##



-----------------------------------------------------------

In This Issue:

* From the editor
* Next workshop
* Web content tip
* Email tip
* Readers write
* The Y Files
* Surf Club (web site reviews)
* Reader choice
* Weekly chuckle
* Media clipping
* ADVERTISEMENT
* ADVERTISEMENT - Strange bodies


Web Links:

Sign up for Free - http://www.vision6.com.au/vemail/userForm.php?dbId=205
Home - http://www.brizcomm.com.au
Contact - mailto:yvette@brizcomm.com.au
Archives - http://www.brizcomm.com.au/extras/newsletters.asp




-----------------------------------------------------------
From the editor
-----------------------------------------------------------
##first name##

I couldn't help draw parallels between the death of a whale
in shark nets this week and the dilemma facing
e-publishers.



The young humpback apparently drowned after becoming
entangled in the nets off Australia's Gold Coast.



Just as many harmless sea creatures die needlessly in nets
every year, legitimate email publishers are being trapped
by email filtering technology.



Admittedly, ours is not a life-and-death situation but
filtering could spell financial ruin for many newsletter
publishers.



Filtering email may not be such a great option in the war
against junk when you consider how much permission-based
mail is being blocked but what are the choices?



Just as the State Government refuses to remove shark nets
in winter, server administrators and users are not about to
stop vetting their inboxes.



For the whales, the Government is looking at new
bio-acoustic warning devices and improvements in net and
baited line technology.



For e-publishers, it could be a case of sink or swim.



Whale news -
http://www.whaling.com/



Yvette

PS sorry this is so late - technical difficulties way
beyond my control.

PPS I've compressed the ebooklet, Odd Bods, so downloads in
a snap. We've also included instructions to download so you
have no excuse ;-) See the end link.



-----------------------------------------------------------
Next workshop
-----------------------------------------------------------
"I expected a lot and got what I wanted. Refereshing to
have a trainer who practises what they preach." - part-time
web content publisher, Sydney.

Don't be the last to know. Book now for the...
E-NEWSLETTER WORKSHOP ($995+GST)
Brisbane - Thursday and Friday, October 3-4
http://www.brizcomm.com.au/workshops/overview.asp?id=2



* customised in-house workshops anywhere in the world can
be arranged at discount rate





More: http://www.brizcomm.com.au/workshops/



-----------------------------------------------------------
Web content tip
-----------------------------------------------------------
What's the difference between information architecture (IA)
and content structuring?



Not a whole helluva lot. That's the word from IAs Jeffrey
Veen and Jesse James Garrett from user experience
consulting group Adaptive Path and I couldn't agree more.



Jeffrey came to IA via an editorial and content background
while many IAs are from visual design, librarian or
technical fields. The point is, it just doesn't matter so
long as you can do the job, which he describes as -



"Organising information in a way that is intuitive and
accessible to your users, providing navigation and
interaction to support that organisation, and participating
in user research to derive those user goals."



IA is like any creative process - "We take a look at all
the stuff we have, break it down into its constituent
pieces, and put it back together again in a way that makes
sense to the intended audience. Before I did this sort of
work, I was a journalist. And to be honest, the process I
just described is remarkably similar to writing a new
story. You collect facts, organise them, and put them
together into a story that appeals to your readers."



Jesse James Garrett agrees -
"The typical process involves content analysis
(understanding what you've got to work with) combined with
strategic work (understanding what the site needs to do for
the organisation and for users)."



Anyone involved in web design should read this excellent
article -
http://www.digital-web.com/interviews/interview_2002-08.shtml

More: http://www.brizcomm.com.au/freetips/



-----------------------------------------------------------
Email tip
-----------------------------------------------------------
Join the fight against sp**m. I've been using Cloudmark's
free community tool to rid my inbox of rubbish and it's
working well.

You just download the application and it adds a couple of
buttons to your email program, allowing you to report
offenders. Trash is filed in a special folder
automatically but you can easily check to ensure you don't
lose any legitimate mail.

Cloudmark Sp**Net -
http://www.cloudmark.com/

Coalition Against Unsolicited Commercial Email -
http://www.cauce.org/

More: http://www.brizcomm.com.au/freetips/



-----------------------------------------------------------
Readers write
-----------------------------------------------------------
Pollyanna has dedicated her column to dads this week in this
moving tribute.

If you're still looking for a gift for Father's Day this
Sunday, how about a voucher for a great new ABC book due
out in September, Simply Hell Let Loose: Stories of
Australians at War. Read the review.

Send your book, software or movie review to
yvette@brizcomm.com.au

More: http://www.brizcomm.com.au/readerswrite/default.asp



-----------------------------------------------------------
The Y Files
-----------------------------------------------------------
Two readers kindly answered last week's question from Kathy
-

Q - When I use Spellcheck in Word, the option to "add" is
greyed out. Quite often I want those words to be recognised
as correct. I know I went in somewhere once and removed
unwanted words from the dictionary but didn't help. I
wouldn't have thought there were enough words in the
dictionary to be causing memory problems. "Add" is not
greyed out when I spellcheck in Outlook Express.

A - John Grey from Brisbane and Guy Levine from
http://www.thetechnologycoachingco.com suggested Kathy
go to Tools, Options, Spelling and Grammar, and make sure
she has set up a custom dictionary. Thanks for your
help, guys.

Email your answer or question to yvette@brizcomm.com.au

More: http://www.brizcomm.com.au/freetips/



-----------------------------------------------------------
Surf Club (web site reviews)
-----------------------------------------------------------
Dome-O-Rama
http://www.domeorama.com/
If you hanker for simpler times, enter the world of the
souvenir snowdome (or snow globe) and floaty pen collector.
Apparently the good ones – the classic moulded, non-perspex
style - are hard to find (eBay features more than 700 domes
for sale a day). Browse the “better domes and gardens” by
shape or style then learn how to care or trade your own
domes.
In a net shell: Kitsch collectibles.



Ride in a Huey Helicopter
http://www.helicopter.org/hueyride.htm
Buckle up and turn up your speakers for a virtual ride in a
UH1 helicopter (best with Internet Explorer).
In a net shell: Shakin’ all over.



Sleeping in Airports
http://www.sleepinginairports.net/
Cash-strapped or weary travellers can always save a few
dollars sleeping in airports. Besides, flying isn’t half as
much as it used to be with strikes, security checks and
passport queues. Discover the best and worst airports with
ratings and tips for sleeping, comfort and safety.
In a net shell: Zzzz.



The Coffee Science Information Centre
http://www.cosic.org/
Does coffee cause palpitations? Apparently not - research
has shown that individuals may experience irregular
heartbeats irrespective of whether they are consuming
coffee. The Coffee Science Information Centre aims “to
provide accurate, balanced and consistent information to
all audiences” with an interest in coffee, caffeine and
health. Find FAQs, a brief history of coffee and research
reports.
In a net shell: Caff buffs.



Sloganalysis
http://www.adslogans.co.uk/sloganalysis/sloganalysis.html
Find out how great (or not) your advertising slogan is with
this free online quiz and useful articles. Just answer 25
questions for a percentage score. See how your ranking
compares with famous lines, print out a blank quiz for a
brainstorming session or follow the links to the
advertising slogan hall of fame.
In a net shell: Words count.



Behind The Name
http://www.behindthename.com/
This website looks at the etymology (i.e. the linguistic
origin, or meaning) and history of all types of given or
first names. Discover the sources of Christian, European,
Muslim, Indian and African first names. You’ll also find a
pronunciation guide, most popular name lists, baby board,
namesakes, names for twins, references and useful links.
In a net shell: What’s in a name.

More: http://www.brizcomm.com.au/surf/default.asp



-----------------------------------------------------------
Reader choice
-----------------------------------------------------------
NetGuideWeb
http://www.netguide.com.au/polls/readers_sites/
NetGuideWeb is compiling a list of its readers' favourite
sites for 2002, to be featured in the December issue.
Nominate a great site you've found (Australian or
international) then visit agin later to vote on the 50
most popular. You could win a new or renewing subscription
to NetGuide magazine, valued at $40.

More: http://



-----------------------------------------------------------
Weekly chuckle
-----------------------------------------------------------
"Patience is a minor form of despair, disguised as a
virtue." - Ambrose Bierce.

More: http://



-----------------------------------------------------------
Media clipping
-----------------------------------------------------------
List-A-Day - Thursday, July 11, 2002



Brizcomm
"If you're involved in any way with online publishing,
whether you write for Web sites, email newsletters,
email-marketing messages or any other channel, you'll enjoy
this brisk, breezy read from Yvette Nielsen of Queensland,
Australia. Brizcomm is all over the Internet map, with
tips, helpful advice and a comment or two on everything
from getting more out of your email to interesting sites
you might not otherwise come across. Yvette's primary
interest is with email-newsletter publishing, especially
for business owners who publish their own newsletters for
public relations or marketing. The HTML format gives you
plenty to read in an easily digestible form. To subscribe,
visit Yvette's Web site and fill in the blanks." - Janet
Roberts, Associate Editor, List-A-Day.
http://list-a-day.com/bizarchives/20020711.shtml


More: http://www.brizcomm.com.au/extras/about.asp



-----------------------------------------------------------
ADVERTISEMENT
-----------------------------------------------------------
If you'd like me to do an in-house web content, e-newsletter
or online writing workshop for your organisation - or if
you need an in-depth site or e-newsletter critique - please
email yvette@brizcomm.com.au



-----------------------------------------------------------
ADVERTISEMENT - Strange bodies
-----------------------------------------------------------
Ready for some extreme surfing? Want to be titillated,
taunted and tempted?



Buy a copy of Odd Bods - 50 bizarre sites about the human
body and shock your dinner party guests with tales from the
dark side of the Net.



Grab your credit card to pay online for instant access to
professionally reviewed sites that could take years to find
among the millions of dead links, scumware and pop-ups.



Only $9.95 (Aussie dollars) incl. GST - that's less than a
bottle of red wine and the wicked pleasure will last
longer.
Available in .exe format for PCs (.pdf for Macs coming
soon). Don't worry, we'll tell you how to do it - it's
super easy.



Go on, live dangerously and get it while it's hot -
http://www.brizcomm.com.au/shop/

More: http://








 



Bobby Approved (v 3.2) Unusual Corporate Gifts other than a Gift Basket

workshops - consulting - content jobs - free tips - readers write - surf club - shop - home
© 1997-2005 brizcomm - All rights reserved - Privacy policy
Email yvette@brizcomm.com.au - ABN 74 080 981 095 - Advertise

FREE NEWSLETTER
Enter email address
BLOG
testimonials
Tell A Friend!
Your Name:

Your E-mail:

Friend's E-mail:

Comments:

Receive copy:  


Bravenet Tell-A-Friend