New look, new tool
Vol. 3, No. 25,
In This Issue:
* From the editor
* Next workshop
* Web content tip
* Email tip
* Readers Write
* The Y Files
* Surf Club (web site reviews)
* Reader choice
* Weekly chuckle
* Survey comment
* Survey comment
* Survey comment
* Survey comment
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From the editor
How do you like the new look of your newsletter? (Hope the
photo didn't frighten you away.)I've finally dumped
Microsoft bCentral's ListBuilder as my newsletter host.
Why?* formatting issues (font sizes, line spacing despite
correct HTML code)* linking problems despite correct code
(table of contents)* preview message
inconsistencies (test message differs from actual
message sent)* inaccurate subscriber statistics* robotic
tech support* high bounce rate (due to some ISP filters
blocking ListBuilder as a spammer)* expensive (particularly
with Aussie exchange rate)Instead, I'm trying out a
fresh Brisbane-based e-newsletter host.The new tool lets
me edit my newsletter via templates instead of
fiddling about with HTML in Dreamweaver.If you're fed up
with your list host and software, you might like to try a
brizcomm-branded version of the new tool.I've decided
to become a reseller to help defray the costs of
publishing this newsletter (don't worry, I'm not selling
out, just branching out).If you'd like to know more or offer
suggestions on the new format, please email me.YvettePS If
you couldn't find last week's new web site links on
brizcomm, blame technology. My ISP's server had a hardware
failure early Thursday and all of my Wednesday night updates
were wiped out. Ah, the trials and tribulations of
living in a digital era.
Save money and hours of searching and reading -
WEB CONTENT WORKSHOP ($995+GST)Brisbane - Wednesday &
Thursday, August 28-29
* customised in-house workshops anywhere in the world can be
arranged at discount rate
Web content tip
Bad language in interface design can make or break you - and
I'm not talking about swearing.
The words you choose to label functions or buttons on your
web site, e-newsletter or software program are critical to
how easily people can use your content.
Ambiguous or unfamiliar terms, jargon and acronyms only
confuse and alienate your users.
When you want to be sure somebody received your message,
request a return receipt.
You'll be notified when the message has been opened.
The reader can decline your request to send a receipt but,
as long as you don't abuse the privilege, most people
Use the "read receipt" as you would certified mail - when
you need to be absolutely certain the message was
Check under Tools/Options/Email Options in Outlook or search
your email program's Help files.
Pollyanna finds inspiration from another writer this week
while Jane Adam reviews a tasty new cook book
from Tasamin Day-Lewis.* To justify the postage on
"free" books, I need book reviews. If you've read the book I
sent you, how about sending a couple of sentences back
to email@example.comI'll be happy to publish it under
your name or alias along with your chosen URL (web site
The Y Files
Pat Birgan from Brisbane offered an answer to Leonnie Rose's
question from last week -
Q - I have been attempting to send newsletters via email
which open in the content section of the email. Usually I
create a html page and then "send page". In most email
applications, the newsletter loads in the content section.
However in Outlook, Explorer and other Microsoft email
packages it appears as an attachment. How can I get around
this problem? Am I sending them wrong?
A - Go to Tools > Options > Mail Format. Go to
the drop-down box "Send in This message format" then Select
HTML. That should do it in Outlook 2000, but the
others should be the same.Email your question or stumper to
Surf Club (web site reviews)
The Commonwealth Games in Manchester pushed out my weekly
web site review spot on ABC Radio this week so no
column.We'll be back next Monday evening as usual. If you're
not already "gamed" out, you can catch the latest
sporting news at the official site -
Rod Wright from Parkwood shares a bookmark -Crime
Libraryhttp://www.crimelibrary.com/Here's another one I had
tucked away in my favourites file. All about crime and
murder and spooky stuff like that.Send your brief site
review to firstname.lastname@example.org
"The most essential gift for a good writer is a built-in,
shockproof shit detector. This is the writer’s radar and all
great writers have had it." - Ernest Hemingway.
Sponsor this spot for (plus GST) an issue.
"Yvette, I look forward to your newsletter - because it's
easy to read and contains useful information. Even when I'm
busy, it's often the only one I read immediately. Other
newsletters do get sent to a holding file for me to 'digest'
when it's quieter. Thank you very much. PS I enjoy your
session on ABC Radio when I can catch it too." - anon.
"I love reading all the info you put out there and some of
the web sites you tell us about have been truly helpful and
inspiring. Thank you for doing this - it is really
appreciated." - anon.
"I really do enjoy your newsletter and consider it to be the
way e-newsletters ought to be." - anon.
"I am an aged pensioner  and I regularly listen to you
on Monday nights, sitting in my car waiting for my
handicapped daughter to finish her band practice. So I
joined your mailing list and enjoy reading the newsletter. I
would like to attend one of your seminars, but to do so I
would have to give up eating etc for a month or so to afford
it, so you miss out on me. I like to learn more about
computers and internet so I can teach my daughter. I can't
think of anything you could do to improve your style but I
did want to let you know that there are probably a lot of
people out here who like to read your newsletter but are
unable to contribute anything to it." - anon.
Remember, this newsletter is not free - it is shareware. Please forward your copy to a friend or colleague. Cheers.
Yvette Nielsen, Editor - phone 61 (0)41 771 8683
PO Box 2026 Bardon Qld 4065 Australia
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We accept no responsibility and disclaim all liability for any incorrect information in articles or events in this newsletter.