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What you don't know could hurt you


Vol. 3, No. 23, 17/7/2002

Discover new sites and the secrets to web success

Vol. 3, No. 23 July 17, 2002


In This Issue:

1. Web content tip
2. Email tip
3. Readers Write
4. The Y Files (Q&A)
5. Surf Club - web site reviews
6. Reader's choice
7. Weekly chuckle

Web version and back issues
at http://brizcomm.com.au/

FREE screensaver

Fill out my survey, get a free CD

Here's the deal - answer nine simple questions about this newsletter and I'll send you a free CD featuring trial versions of Macromedia programs.

Sadly, my postage budget will not stretch outside Australia - I'll send overseas respondents good wishes instead ;-)

Read this week's issue then follow the survey link at the bottom (or do it now if you're eager) -

From the editor - What you don't know could hurt you

The day of judgment has arrived.

After 2.5 years of publishing this weekly newsletter, I could continue blissfully unaware of whether I'm meeting your needs.

Readership grows every week (thanks to you forwarding the newsletter to friends) along with open rates and link clickthroughs - but that doesn't mean you don't want more, less or something different.

As an online publisher, I need to know, even if my ego doesn't.

It's been a while since we ran a survey so here we go (you'll find the link at the bottom so you can read this week's newsletter before passing judgment).

Don't worry, I can take it - just bear in mind that I do it for free ;-)

~ Yvette

PS have had a request for a one-day Just Write Workshop from somebody wanting to brush up on writing for the Internet. This workshop was designed for graduates of the original one-day Web Content Workshop but if three or more people are keen, I'll set a date. Cost is $495 plus GST -

Web content tip

Linking is the thread that connects the World Wide Web.

If some lawyers had their way, you'd need to sign a contract to link to another site.

The practice of deep linking (linking to a web page other than the site's home page) has been debated for years.

Some site owners insist all referring links point to the front page to ensure newcomers see advertising and/or an overview of the site's offerings.

Let's hope the recent Danish ruling against deep linking stays in Denmark -

Email tip

If you receive an email message infected with a virus, check your facts before blasting the hapless individual listed as the sender.

Chances are, the so-called sender is simply a victim like you.

Most email programs offer a way to decipher detailed header information on messages so you can trace spam to its evil source.

To learn how to show full header details for your email program, read -

Readers Write

The wickedly clever game of Bridge is no laughing matter, as Pollyanna discovers.

Wocket reviews "The Time Machine" movie featuring Aussie Guy Pearce.

Read them at -

* Email your book, film or software review to yvette@brizcomm.com.au and I'll be happy to publish it under your name or alias.

The Y Files

Leanne from Brisbane offered this week's question -

Q: I am looking at the option of ditching our in-house online subscriber system that doesn't seem to be working very well. In order to ditch it, I will need to find an external organisation that can host the subscription system as well as manage the emailing of our fortnightly e-newsletter. I have been told there are two options - one is a company could build the system we need and the other is to find an organisation that can host our needs. How can I find out about these types of organisations that exist in Australia? So far, the Yellow Pages hasn't been much help but, then again, I am not really sure what I am looking for and don't know what words to use in my search.

A: E-newsletter software has come a long way in a short time. Anyone considering building their own list hosting system from the ground up these days must be a masochist. While the market is dominated by American offerings, some excellent Aussie tools are surfacing (in fact, I'm swapping to a new home-grown list host next week). Keep your eyes on this newsletter and all will be revealed soon.

Email your answer or stumper to yvette@brizcomm.com.au.

Surf Club

* previewed on ABC Radio Queensland with Andrew Lofthouse on Monday evenings

My Virtual Model
Create a 3D clone of yourself. Choose your features (body shape, face, eyes, nose, lips, hair style and colour, height and weight in pounds) for a frighteningly real online reflection. Shop with your virtual model at online sites, try on clothing from the virtual collection or get style advice tailored to your body type.
In a net shell: Shopping for dummies.

Name That Life
Who were you in your past life? Type in your full name then your first name backwards to find out. Follow the fun and games link to see your name in hieroglyphs or cuneiform, courtesy of the University of Pennsylvania Museum of Archaeology and Anthropology.
In a net shell: High-tech history.

Old Aussie Food Recipes
When you're fed up with fast food and frozen dinners, turn your hand to old-fashioned Aussie tucker including Anzac Biscuits, Ice Box Biscuits, Lamingtons, Original Bread Pudding, Aussie Rissoles, Meat Pie, Damper and Fluffy Pikelets. Learn how to make cooking stock pre-1920s style, preserve fruit and vegetables, make soups and suets, or vegetarian foods. Follow the links to learn about Aussie movies, bushrangers, sayings and jokes.
In a net shell: Fair dinkum.

Be a fly on the wallpaper of other people's computers. MetaSpy gives you a glimpse into what others are searching for at this moment with the MetaCrawler search tool. The list of 10 search phrases is updated every 15 seconds. Mature audiences might like to sneak a peek with MetaSpy Exposed - an unfiltered look at the search queries of MetaCrawler users.
In a net shell: Revealing.

A Dyseducational Road Movie
Learn how not to drive with this entertaining animation short by Bruno Bozzetto, creator of Allegro Non Troppo (known as the Italian Fantasia). Simple images, fast music and comedy combine to drive home the message.
In a net shell: Serious message.

Pilates Institute of Australasia
"Physical fitness is the first prerequisite of happiness." - JH Pilates (1880-1967). If you have an aching back, are sick of the gym or simply want to feel younger, try pilates. The Pilates Method is a specific style of exercising based on the method developed by Joseph Pilates in the early 1920s. Discover information, books, videos, equipment, workshops, instructors and studios worldwide.
In a net shell: Balance your life.

Reader's Choice

This week's site review is from Alan and Barbara V -

TV Acres
"The Web's Ultimate Subject Guide to Television Program Facts (from the 1940s to the present)". I found this site while surfing. Heaps of TV trivia here.

Send your brief site review to yvette@brizcomm.com.au

Weekly Chuckle

"Technology is dominated by two types of people: Those who understand what they do not manage. Those who manage what they do not understand." - Putt's Law.

Please forward this newsletter to a friend - and don't forget to fill out my quick online survey for a free Macromedia demo CD -


Promote your product, event or service here. Email yvette@brizcomm.com.au


Bobby Approved (v 3.2) Unusual Corporate Gifts other than a Gift Basket

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