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New home, new home page


Vol. 2, No. 10, 28/3/2001


discover new sites and the secrets to web success

Vol. 2, No. 10 New home, new home page March 28, 2001

Yvette Nielsen, Editor, yvette@brizcomm.com.au

This free newsletter is distributed by subscription only. If you
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Want to know the best cure for procrastination? Move house.

I couldn't wait to get back to the keyboard this morning after four
gruelling days of cleaning and de-cluttering our house in preparation
for sale.

How come you don't notice the chipped paint on the bathroom door,
the grime in the window tracks or the stains on the living room carpet
until you decide to sell?

Grappling with a caulking gun loaded with glue in one hand and
a screwdriver in the other, I realised I'd rather be writing content
for my new site than playing Tina the Tool Woman.

Ironic, really, considering I've been postponing the inevitable
launch for weeks.

Just as you could work forever on your house and not finish, a web
site must be a work in progress, forever "under construction".

So, keep your eyes on this URL: www.brizcomm.com.au - going live
before the next newsletter, ready or not.


PS Welcome to our new subscribers who learnt about the newsletter
through ABC Radio this week. Host Peter Gooch and I will be talking
web again on Monday evening (somewhere before or after the nine
o'clock news).


1. Web content tip
2. Chop, chop to workshops
3. The Y Files (Q&A)
4. Columns
5. Surf Club
6. Reader's choice
7. Weekly thought


1. Web content tip

Advice and knowledge - not products - will differentiate financial
institutions online.

That's the word from the e-Finance Asia summit in Singapore and
all online content developers should heed the message.

Dr Madanmohan Rao reports on the Internet-driven fourth wave of
banking and finance innovation in Asia:


2. Chop, chop to workshops

Okay, so where are all those people who asked me to develop a
follow-up workshop to the original one-day Web Content Workshop?

I've had a good response to the new Email Newsletters Workshop on
Thursday, April 26, but only a couple of people contacted me to
express interest in the new Just Write Workshop for former "graduates".

Perhaps I did such a good job the first time, the rest of you don't
need any more help ;-)

Come on, don't miss the chance to work on your writing with one-to-one
professional guidance. You'll be amazed at the improvement - or
your money back (sorry, no free steak knives).

Cost is $495 (plus GST) and includes handouts, certificate, lunch
and refreshments. The venue will be somewhere in inner Brisbane.

Email yvette@brizcomm.com.au if you're keen and I'll set a date
once I have 12 names.


3. The Y Files (Q&A)

Brisbane humorist Bill Harper offers this week's question and,
in return, I'm sending him a copy of the new HarperCollins hardback
"e-tales: the best & worst of internet humour".

Q: "There's a lot of suggestions about how to promote your web site,
but they're nearly all for the online environment - meta tag your
site to death and submit your site to search engines (which can take
a while in some cases), arrange to have reciprocal links (which
seems a bit insincere - "Normally I wouldn't mention your site,
but since it may get me a better listing on the search engines,
I'll do it"), host banner ads on your site, etc. Are there any
suggestions about how to promote a web site in other ways? I already
know to put the details in the signature of my emails, and I'll soon
be putting my logo on a T-shirt and wearing it whenever I can. But
are there any other ways you can think of that will bring more
visitors to a web site?"

A: We discuss lots of unusual ideas for site and newsletter promotion
in my workshops (that's a hint) but try these for starters, Bill:
* advertise in traditional media (eg newspapers, magazines, billboards)
* write useful articles (not "advertorials") for relevant publications
* offer a freebie (sticker, advice, tip. . .anything)
* create an email newsletter (attend my workshop for the inside secrets)
* stage a contest or debate
* whack a bumper sticker on your car (unless you suffer from road rage)
* do something outrageous

Share your unique promotion idea and I'll present the best next week.
I might even give the winners a new book.


4. Columns

Where would we be without Pollyanna, our trusty silver surfer, who
received an unexpected bonus by snail mail this week:

"No mail in the letterbox today. One large double-paged piece of
free propaganda loomed large, however - junk mail of the political
variety. It announced some good news for country folk: From July
this year our Internet hook-up will cost the price of a local call."

Read on at http://www.brizcomm.com.au/f-cyspk.htm


5. Surf Club

Cindy Jackson
A small inheritance in 1988 financed Cindy Jackson's dream to become
a real-life Barbie doll. She applied the principles of beauty she'd
learnt at art school and the basic laws of human attraction to plan
her amazing makeover. A little bit of cash sure bought Cindy a whole
lot of plastic.
In a net shell: Living doll.

"I wondered why somebody didn't do something. Then I realised, I am
somebody." - source unknown. This site is designed to provide ideas
and motivation for busy people who want to make a difference, whether
you have three seconds, an hour or a vacation to spare. Follow the
links for "virtual volunteering" (eg research, writing, marketing,
tutoring, programming and graphics).
In a net shell: Just do it.

The MegaPenny Project
If you have difficulty visualising big numbers, take a look at this
site. Start off with a picture of one penny and build up to a trillion.
If you can't grasp the penny concept, see how a million cows stack up
at MegaMoo. Don't miss the "table of very big numbers" to see how
you'd write a novemtrigintillion.
In a net shell: Maths magic.

Mr Nice Likes To Dance
You don't need a great body - or even arms and hands for that matter
- to dance. Join Mr Nice, a very nice belly-dancing jelly bean, and
give those hamsters a run for their money. Ten seconds should be ample.
In a net shell: Loop de loop.

Happy Woman Magazine
If your sense of humour is a little on the dark side, enter with
tongue firmly in cheek. This site claims to be the antidote to Oprah
and Martha (Stewart, that is). The site motto is: "We think so you
don't have to!" Features include "Funeral etiquette", "Supermodels
help pick the right religion for you", "Raising your ungifted child",
and "How Prozac saved my marriage".
In a net shell: Wicked.


6. Reader's choice (see archives in Surf Club at www.brizcomm.com.au)

The Globe Program
GLOBE, a US-based initiative, stands for "Global Learning and Observations
to Benefit the Environment". The site links students, teachers and the
scientific research community in an effort to learn more about our
environment through student data collection and observation. Students
transmit their data to a central processing facility via the Internet
and in return receive maps, graphs and feedback on their data. The
easy-to-use search engine showed 66 schools in Queensland who are
already using this site. The global listing, and therefore potential
global interaction, is humungous.

Thanks to Stephanie Butcher, of Brisbane, for this week's review.
A copy of the new paperback, Morocco, by David Fusfeder (HarperCollins)
is on its way.


7. Weekly chuckle

Once upon a time there was a young man who wanted to become a great

"I want to write words the whole world will read," he declared.

"Stuff that will elicit strong emotions from people in every walk of
life. I want my writing to make them scream, cry, howl in pain and

He now lives happily ever after, writing error messages for Microsoft.


Later, creator.


Yvette Nielsen, Editor
phone 61 (0)4 41 771 8683

brizcomm - online content consulting and training
PO Box 2026, Bardon, Queensland 4065, Australia

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(c) 2000 Brizcomm Pty Ltd

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in any articles or events mentioned in this newsletter.

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