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Vol. 3, No. 11, 24/4/2002


Discover new sites and the secrets to web success

Vol. 3, No. 11 April 24, 2002

In This Issue:

1. Web content tip - copyright essentials
2. Email tip - viral marketing tools
3. Readers Write - bells and mothers
4. The Y Files (Q&A)
- alternatives to second phone
5. Surf Club - web site reviews
6. Reader's choice
7. Weekly chuckle

Web version and back issues
at http://brizcomm.com.au/

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Book early for Brisbane

The Internet's brilliant but you can't beat face-to-face training for fun, networking, inspiration, real-world stories and a great excuse to take a break from the office.

Web Content Workshop ($995+GST)
Brisbane - May 28-29

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Brisbane - June 12-13


* customised in-house workshops can be arranged at discount rate

From the editor - Short and sweet

I'm in Sydney this week for an E-newsletter Workshop and a friend's 40th birthday bash (she's a former professional tennis player-turned-nun so should be an interesting party).

If you have a few minutes free, would you do me a huge favour and email me a short testimonial about why you enjoy this newsletter?

Same invitation goes to anyone who's attended one of my workshops or used my consulting services since 1997.

We're revamping parts of the site and need fresh testimonials with names, city and country for added street cred. If you'd like to give your job title, employer's name and URL, I'm happy to publish those too.

Please be as specific as you can (how the newsletter or workshops have benefited you in your life or career). Just a sentence or two will do.

Thank you so much.

- Yvette

PS Feel free to forward the newsletter to a friend or 10 - and tell them to sign up for their own copy and bonus free screensaver.

Web content tip

Is your web site or e-newsletter infringing somebody's copyright?

The publisher of Writers Weekly, Angela Hoy, is hopping mad after another writers' site allegedly published a condensed format of two job markets without permission or even attribution.

"You would think that writers, at the very least, would respect another writer's copyright and original content. Every time this happens, I get sick to my stomach. Aside from the ethical issues involved, there are legal issues involved, too," Angela wrote in this week's issue -

Copyright covers text as well as images, sound, programming code, logos, written material, design and layout.

Only the copyright owner can reproduce the material or communicate the work to the public, including over the Internet.

Copyright protection is automatic in Australia (we have no registration system). For Australian copyright advice, seminars and fact sheets -

Learn more about international web site copyright protection -

Email tip

Free newsletters, alerts, e-cards, petitions and email accounts are becoming even more powerful viral marketing tools as many publishers move from fee to free.

As long as you offer compelling content, people will share with friends who will share with friends who will share with friends...

Care2.com hasn't spent a dime on advertising but is winning tens of thousands of customers through free viral marketing tools -

Readers Write

Pollyanna writes all about bells in her column this week.

If you're looking for a super-cute Mother's Day present, read Toowoomba mum Kylie Herrick's review of the heart-warming children's book, "I'm Not Your Friend" by Sam McBratney and Kim Lewis (HarperCollins). It's all about the enduring bond between mother and child (or fox, in this case).

Enjoy them for free at - http://www.brizcomm.com.au/readerswrite/default.asp

* if I've sent you a book, how about a review? Email yvette@brizcomm.com.au and I'll be happy to publish it under your name or alias.

The Y Files

Yvonne Protheroe from Toowoomba sent in this week's question and collected a review copy of "Andy Warhol" by Wayne KoestenbaumIt.

Q: It's really annoying when you receive a good joke on email and you transfer it into MS Word. It comes up showing lots of >>>> signs at the start of the lines. Is there a FREE program that will strip out the >>> signs so that you don't have to go through line by line removing them?

A: Ah, only very good netizens care about that. To clean up messages before forwarding, go to a free character stripper such as http://www.draac.com/stripper.html Just select the symbol you want removed, copy and paste in your text, and retrieve the clean text from the field below. Nobody will thank you for your trouble but you'll be helping to save bandwidth and keep the Net tidy.

Email your stumper to yvette@brizcomm.com.au (and I'll post you a free book to review and keep).

Surf Club

* previewed on ABC Radio Queensland with Andrew Lofthouse on Monday evenings

The Niles Monorail Project
Even as a young boy, Kim Pedersen dreamt of building his own backyard monorail. More than 30 years later, his dream is reality - a 100-metre, $US4000 private rideable garden monorail. You have to see the pictures to believe it (they take a little while to download).
In a net shell: Backyard ritz.

Paper Plate Education
Anything worth teaching ought be reducible to a paper plate, according to the creators of this site. Paper Plate Education uses the paper plate to simplify complex ideas in space science, music theory, archaeology, celestial navigation, African-American history, geometry, and art. Make a satellite tracking bowl, rainbow finder, sundial, music shaker, slide tray index or wind rose from the humble BBQ accessory.
In a net shell: A rounded education.

American Mile Markers
Engineer Matt Frondorf thinks in straight lines, which helped him decide to click a photo every mile on his 3304-mile trip from the Statue of Liberty in New York to the Golden Gate Bridge in San Francisco. Retrace his six-day "statistical photography" adventure through the picture viewer (uses Flash plug-in) or Quicktime movies. You can send any picture as a postcard.
In a net shell: 35mm from home.

English Pronunciation Test
Polish your English pronunciation with a series of verses. Multinational personnel at NATO headquarters near Paris found English to be an easy language - until they tried to pronounce it. The poem was devised to help staff discard their accents. Afterward, one Frenchman said he'd prefer six months' hard labour to reading six lines aloud.
Take the test.

The Great Illusion
Experience another reality through a virtual tour through amazing surrealist images and thought-provoking words designed to unlock the mysteries of your own mind. Who knows, you might even discover the meaning of life. Click on the pathway on each page to travel through the site.
In a net shell: Perceptive.

Deep Fried Live
"Deep Fried, Live!" claims to be the first animated cooking show hosted by an appetizer. Tako the octopus entertains while he shares the secrets to food science, storage, preparation and recipes including chocolate chip cookies and marinade chicken.
In a net shell: Play with your food.

Reader's Choice

Brisbane teacher Catherine Costello presents this week's reader site review -

Neopets is the only site my Year 6 students seem to want to visit at the moment. To check it out, I had to register as a virtual pet owner. My pet's name is Mookoo183 and she's very cute. The site wants to be banner-free so, when you sign up, you also have to agree to receive lots of emails advertising things. So far, I have not had to put in my credit card number, so I don't think any parents need to be worried about kids wanting to know their number. The "mypoints" registration wants you to read emails about travel, health and fitness, finance for points at such shops as K-mart. This sounds OK if you have the time. I signed up anyway. The games for kids look great - if not very educational. You get to play with other neopet members - "a community of over 20 million virtual pet owners". If the kids ignore the advertising emails, I'm sure they can have heaps of fun playing against pet owners from anywhere on the web!

Send your brief site review to yvette@brizcomm.com.au and I'll send you a book to review and keep.

Weekly Thought

"Cheerfulness and content are great beautifiers, and are famous preservers of youthful looks." - Charles Dickens.


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Phone 02 6674 1180.

Yvette Nielsen, Editor
yvette@brizcomm.com.au phone 61 (0)41 771 8683
brizcomm - online content consulting and training
PO Box 2026, Bardon, Queensland 4065, Australia
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2000-2001 Brizcomm Pty Ltd
brizcomm pty LTD accepts no responsibility and disclaims all liability for any incorrect information that may be contained in any articles or events mentioned in this newsletter.

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