Count on what you know, not your years
Discover new sites and the secrets to web success
Vol. 3, No. 8 March 27, 2002
In This Issue:
1. Web content tip
2. Email tip
3. Readers Write
4. The Y Files (Q&A)
5. Surf Club - web site reviews
6. Reader's choice
7. Weekly chuckle
Web version and back issues
Book soon to save seat
Web Content Workshop ($995+GST)
Sydney - April 11-12
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* in-house workshops also available
From the editor - Count on what you know, not your years
A financial adviser last week asked me something I'd never considered - "When do you plan to retire?"
As a knowledge worker, I intend to work for as long as my brain lets me.
Why not? What would I do in retirement that I can't do now working as a 38-year-old independent professional?
I reckon society places way too much weight on age. I know silver surfers who know way more about the Internet than their teenage grandchildren.
I've met twentysomethings with business savvy matching managers three times their age.
In the content industry, capability has nothing to do with age or formal qualifications.
You need people skills, commitment to your reader's needs, the ability to communicate clearly and, dare I say it, integrity.
If you have these essentials, surely the life experience and general knowledge that come with age can only improve your worth.
Employers who discriminate by age, as with shoppers who buy Easter eggs solely on appearance or low price, could be left with a bad taste in their mouths.
"Cruel, unpleasant, shortsighted, wasteful and stupid are just some of the words that can be used to describe the attitude of many employers towards hiring older knowledge workers." Read the rest of "Too old to rock and roll, too young to die" -
Have a safe, relaxing and tasty Easter break.
Web content tip
Holidays give you time out to reassess your life and career direction.
If you're toying with the idea of going solo, first see how you answer these eight questions -
If you've just started branching out on your own as a web developer, follow these steps to develop a successful project -
Attention spans in the 21st century are like Easter breaks - too short for most of us.
The key to keeping your focus online is to stick to one task at a time.
If you're answering email and find something that can wait for a rainy day, file it in an email or Word folder (marketing, newsletter ideas, prospects, inspiration or, my favourite, censored).
As with web site bookmarks, filing away useful email information as you go saves time later when you need to tap into resources you've seen. Retracing your steps on the web could take forever.
Pollyanna explores driver's licences in this week's column while Warren Gavin reviews the new paperback, "Rule No. 5: No Sex on the Bus".
Read them at - http://www.brizcomm.com.au/readerswrite/default.asp
* if you have a few moments during the holidays, whack out a short book review to email@example.com and I'll be happy to publish it under your name or alias.
The Y Files
I invited my web designer, Matt Tanner, to answer this week's question from Sk8ermoth, from Mt Warren Park, who gets a copy of "The Artist is a Thief" by Stephen Gray -
Q: I recently found the need to download pics from the Internet and figured I could do it by copying and pasting to Paint and then saving. I later realised if I right-click on the image and click "save as" I can save a lot of time. But when I go to open them, it says a suitable graphics importer cannot be found. Why is this and how can I fix it?
A: You need to associate jpg and gif files with a suitable viewing program. Internet Explorer is usually the default. However, new associations can be created by double clicking on My Computer and then selecting View/Options/File Types. This can be quite difficult for the novice. At least that's how I do it in Windows NT4. Or you can just manually open files in Internet Explorer by choosing File/Open. Browse to the file you want to view but make sure you select the correct file type (usually gif or jpg) in the "Files of type" field. Even better, try dragging the file from its location in My Computer on to any open Internet Explorer window.
Thanks, Matt. Email your stumper to firstname.lastname@example.org (and I'll post you a book).
* Previewed on ABC Radio Queensland with Andrew Lofthouse on Monday evenings
April Fools Day Jokes, Pranks and Humour
If you loathe April Fools Day nonsense, stay away from this site. Pranksters will enjoy the links to dozens of crank calls, virtual food fights, audio clips, games, emails and other annoyances. Some are cruel, most are juvenile and a few are exceedingly clever.
In a net shell: Foolish.
Easter in Cyberspace - A Christian perspective
You won't find any bunnies at this site. "On Easter we celebrate the historical fact that nearly 2,000 years ago a man died, lay in a grave for three days and then got up and began walking around again, telling people that God loves them." You'll find links to religious history, how to make a "tomb egg", articles, traditions, meditations, preaching resources, personal pages, drama and poetry, images and graphics.
In a net shell: Rabbit-free zone.
Bunnies and Easter Don't Mix
A rabbit is not just for Easter, it's for life. The humane organisation, House Rabbit Society, rescues many abandoned bunnies after the holidays. Contrary to popular belief, pet rabbits are not low maintenance (and they can live for 10 years), they do not like to be cuddled and should live indoors. Read the tragic Easter Bunny Poem and learn how to care for rabbits.
In a net shell: Rabbit proof.
Little kids will enjoy these three interactive games, complete with sound. Help the rabbit collect as many eggs as he can through the maze, decorate and print a virtual egg or make a funny bunny.
In a net shell: Cute.
The Easter Bilby
In Australia, the rabbit is a pest and damages the fragile environment. Children's author Rose-Marie Dusting's story about Billy the Aussie Easter Bilby led to a campaign by the Anti-Rabbit Research Foundation of Australia to replace chocolate Easter bunnies with bilbies.
Buy a bilby.
Before you head out on the roads these holidays, check this Australian travel site for details on cities and towns, a customised map maker, car games for kids, fuel prices and other great tips. Best of all is the Smart Trip tool that lets you plan your journey from start to finish. Just enter your destination and departure points, as well as interests, for a customised trip plan including stops and attractions.
In a net shell: Take care.
Brisbane's Denise Cadman shares a favourite site, and receives a copy of Diana Wynne Jones' "Power of Three" (Harper Collins Voyager).
State Library of Queensland
The site I'd like to share is the revamped State Library web site. I checked it yesterday and to my great surprise found that they had gone online with their catalogue. The new site is brilliant.
Send your brief site review to email@example.com
A man is driving along a highway and sees a rabbit jump out across the middle of the road. He swerves to avoid hitting it but, alas, the rabbit jumps right in front of the car.
The driver, a sensitive man as well as an animal lover, pulls over and gets out to see what has become of the rabbit. Much to his dismay, the rabbit is dead. The driver feels so awful that he begins to cry.
A beautiful blonde woman driving down the highway sees a man crying on the side of a road and pulls over. She steps out of the car and asks the man what's wrong. "I feel terrible," he explains, "I accidentally hit this rabbit and killed it." The blonde says, "Don't worry." She runs to her car and pulls out a spray can. She walks over to the limp, dead rabbit, bends down, and sprays the contents on to the rabbit.
The rabbit jumps up, waves its paw at the two of them and hops off down the road. Ten feet away the rabbit stops, turns around and waves again, he hops down the road another 10 feet, turns and waves, hops another ten feet, turns and waves, and repeats this again and again and again, until he hops out of sight.
The man is astonished. He runs over to the woman and demands, "What is in that can? What did you spray on that rabbit?" The woman turns the can around so that the man can read the label. It says...
(Are you ready for this?) (Are you sure?) (Because this is bad!) (You know you could just click off and not read the end) (You do realise you're going to be sorry) (Last chance) (Well okay, here it is...
It says, "Hair Spray. Restores life to dead hair, adds permanent wave."
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