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Online samples

Online reading (skimming) demands a new form of the journalistís "inverted pyramid" technique to capture short attention spans.

Simply converting existing printed material into HTML does not make for an effective web site - discerning clients and readers appreciate the difference between "backyard brochureware" and professionally written and designed sites.

My own e-newsletter is an example of what I preach.

Take a look at a few other examples (I pride myself on delivering error-free content but have no control over changes since made to structure or text). The samples show the diversity of my work rather than the original output -

CSIRO (information architecture/content writing for new site under development)

Beaudesert Shire Council (content writing/editing)

John Deere Limited (content writing/editing)

Artist Caroline Magerl (information architecture/content editing)

Brisbane City Council - Natural Environment sub-site (collating/writing content)

BHP Steel (critique/advice on site and e-newsletters)

File&Go.com (structuring, writing and project management)

NRX.com (in-depth critique of existing site and content strategy for re-development)

Software Engineering Australia (free content strategy and critique of original site for redevelopment)

Women in Information Technology (information architecture/content for new site yet to launch and monthly e-newsletter)

Buziwomen.com (post-development content critique, editing)

Bowdens Lawyers (structuring, collating and writing content)

Stolway Holdings (information architecture/content writing)

Refrigeration Engineering (information architecture/content)

Southbank TAFE (corporate content writing)

Katy Edwards Art Enterprises (funding, structuring, writing and project management for www.brizcomm.com.au/ktyart (now www.katyedwards.com)

Jellybean Chat (writing online help manual for winner of Best Internet Software category in 1997 Australian Internet Awards)

Queensland Writers Centre (free content critique of original site)



Bobby Approved (v 3.2) Unusual Corporate Gifts other than a Gift Basket

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