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Online samples

Online reading (skimming) demands a new form of the journalistís "inverted pyramid" technique to capture short attention spans.

Simply converting existing printed material into HTML does not make for an effective web site - discerning clients and readers appreciate the difference between "backyard brochureware" and professionally written and designed sites.

My own e-newsletter is an example of what I preach.

Take a look at a few other examples (I pride myself on delivering error-free content but have no control over changes since made to structure or text). The samples show the diversity of my work rather than the original output -

CSIRO (information architecture/content writing for new site under development)

Beaudesert Shire Council (content writing/editing)

John Deere Limited (content writing/editing)

Artist Caroline Magerl (information architecture/content editing)

Brisbane City Council - Natural Environment sub-site (collating/writing content)

BHP Steel (critique/advice on site and e-newsletters)

File&Go.com (structuring, writing and project management)

NRX.com (in-depth critique of existing site and content strategy for re-development)

Software Engineering Australia (free content strategy and critique of original site for redevelopment)

Women in Information Technology (information architecture/content for new site yet to launch and monthly e-newsletter)

Buziwomen.com (post-development content critique, editing)

Bowdens Lawyers (structuring, collating and writing content)

Stolway Holdings (information architecture/content writing)

Refrigeration Engineering (information architecture/content)

Southbank TAFE (corporate content writing)

Katy Edwards Art Enterprises (funding, structuring, writing and project management for www.brizcomm.com.au/ktyart (now www.katyedwards.com)

Jellybean Chat (writing online help manual for winner of Best Internet Software category in 1997 Australian Internet Awards)

Queensland Writers Centre (free content critique of original site)

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Bobby Approved (v 3.2) Unusual Corporate Gifts other than a Gift Basket

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